Sony LIV, Multi Screen Media (MSM’s) India’s leading premium digital video entertainment brand serving and streaming content both on mobile& web, now brings you the highest grossing Indian film of all time on 22nd June, 2015 onwards for a week. The viewer has to download the Sony LIV App and view the premiere of Aamir Khan’s latest blockbuster film PK directed by Rajkumar Hirani on the Sony LIV mobile platform and also on the web.
Pioneer in video content streaming business, Sony LIV is aimed at providing entertainment on the go for the young India on the move
Rajput, BomanIrani, SaurabhShu
kla, and Sanjay Dutt in supporting roles, viewers will journey with PK as he makes satirical observations about the peculiarities of human behavior and beliefs.Uday Sodhi - EVP and Head - Digital, MSM Pvt. Ltd. (Sony Entertainment) commented,
“Video streaming and digitalization of entertainment content has received positive response from the viewers and it also helps us to reach the relevant audience. With the advent of movie premiere on an established platform like Sony LIV will only enable the cinema lovers to have access of their favorite films at their comfort. For our first movie premiere, we wanted to pick up a movie that is well accepted and popular among people with a strong message and so PK was naturally our first choice. We have plans to showcase more movies and later widen our portfolio with independent movies as well original show sunder our banner.”
So whether you missed the film on the silver screen or you’d like to immerse yourself in its comical moments and applause-worthy dialogues all over again, don’t forget to tune into Sony LIV!
Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment Channel and LIV, the digital channel. Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, AajTak and Tez and the premium Sports’ channels - Neo Prime & Neo Sports.
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