Wednesday, June 10, 2015

Prestige collaborates with Shop CJ to attract housewives

To benefit Indian housewives, the kitchen appliances brand will organize a full day sale on Shop CJ Channel and celebrate “Prestige Wife’s Day”, on 13th June.


Mumbai, June 10, 2015If you are looking to surprise your wife with a thoughtful gift, you have to look no further than the upcoming sale on Prestige kitchen appliances. Shop CJ Network Private Limited (“Shop CJ”) - a pioneer in home-shopping, and TTK Prestige Limited - India's largest kitchen appliances company, are all set to roll out a full day sale on kitchen appliances to attract and benefit Indian housewives. The sale will be conducted on 13th June 2015. Further, the two prestigious companies are coming together to observe this day as “Prestige Wife’s Day” on the achievement of serving more than one lac happy housewives.

The idea is to create the best shopping opportunity for the category of the customers which is contributing most to the revenue of the company. “We are expecting an overwhelming response on the sale day, mostly driven by women. Moreover, Indian housewives have emerged as our strong customer base and therefore this sale is dedicated to them.” said Kenny Shin, CEO of Shop CJ.

The sale will be available on all the platforms of Shop CJ (TV, Web and Mobile App). As the customers will celebrate over 20 Hrs of shopping fiesta over the weekend, starting at11 am they will be offered unbeatable deals across entire range of Prestige products.  Over and above that, customer testimonials will be showcased on Shop CJ channel and lucky customers can win lot of gifts such as, Prestige Air-Fryers and Electric Juicers.

“Prestige Wife’s Day” captures the essence of Prestige’s iconic line “Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar”. It is all about a husband conveying his emotions to his wife that this is the best he can do in the kitchen to make her life easier. “We have already touched millions of heart in India and associating with Shop CJ, which has multi-platform presence, will further enhance our reach to the customers”, said Chandru Kalro, Managing Director of TTK Prestige.