~India’s largest and most awarded radio station joins hands with Shahrukh Khan’s KKR to grip the nation with the IPL fever~
~KKR fans& RED FM listeners can now get up, close and personal with their favourite players, win match tickets and get KKR merchandise~
Mumbai, : 93.5 RED FM, India’s leading radio network, today announced its association with Kolkata Knight Riders (KKR). This is for the first time that RED FM and KKR have come together during IPL. KKR is the defending champion of the present season of the Indian Premier League (IPL) which starts from 8th April 2015.
Kolkata audience has supported KKR with unmatched enthusiasm and has shown tremendous ownership towards the team. The team having won multiple IPL titles is a clear favourites this time around as well. KKR, no wonder, displays a go getter persona with a never say die spirit. On the other hand Red FM is the station for expression which not only provides a platform to the people of Kolkata but also imparts them with an unmatched attitude of the resurgent India. The shared brand values of both RED FM & KKR call for a walk TOGETHER to offer the audience an unmatched experience this IPL.Bringing the KKR players closer to their fans, RED FM has created an exclusive platform—“KKR ka Control Room”.
RED FM has planned various activities across platforms to connect with listeners. A number of on-ground activities and on-air initiatives have been planned with cricketing heroes for KKR fans in Kolkata. Under KKR ka Control Room, RED FM will host KKR players such as Gautam Gambhir, Yusuf Pathan, Morne Morkel live on various radio shows. RED FM listeners can look forward to some great on-air content and exciting opportunities to be part of the 8th edition of IPL.
From online contests on Facebook, Twitter and Instragram to a special fan bus tour that will be organized for the KKR fans. Integrating the personalized approach in the campaign, RED FM has planned to reward the winners of various contests in an innovative way with money cant buy experiences with the KKR team
Commenting on the association, Ms. Nisha Narayanan, COO, 93.5 RED FM, said, “We are proud to be associated with the most sought after team of the IPL. We have planned an extensive campaign for this association with a special focus on on-air, off-air and digital initiatives to create a connect with our listeners. As KKR is the defending champions, we are looking forward to a great collaboration with them to further strengthen our connect with the RED FM fans in Kolkata. This year again they have a strong squad with a number of star players like Gautam Gambhir, Yusuf Pathan and Morne Morkel and we hope to see some exciting cricket in the present season.”
Commenting on the partnership, Mr. Venky Mysore, CEO and MD of KKR said, “We are glad to have RED FM on board as the ‘Exclusive Radio Partner’. Considering the strong network strength of RED FM, we are sure that they will bring immense value to this association. I am hoping that KKR fans will feel a step closer to the players via RED FM’s very popular morning and evening jocks.”
About 93.5 RED FM:
93.5 RED FM, India’s Largest Radio Network has always believed in the philosophy and attitude of ‘Bajaate Raho!’ along with a music strategy of playing only Super Hit music,based on the internationally successful CHR (Contemporary Hit Radio) format.
The brand has successfully launched new extensions- RED Mobile, RED Activ, RED Live and RED Digital, which are all independent IPRs with the same brand philosophy and attitude.