Mumbai, 19th
March, 2015: In a serious bid to
claim a significant slice of revenue from banana exports, I G International Pvt
Limited (IGIPL), one of the leading names in fresh fruits imports and exports
in the country, is now looking at further banana export opportunities in Iraq,
Iran and Saudi Arabia. The Delhi based company having significant presence in
few other states too is now aiming at banana exports worth Rs. 60 crore in the
next couple of years.
Last week only, the
first consignment of superior quality of bananas was shipped by IGIPL to the
Middle East. The company while has set up banana ripening facilities in Delhi,
Mumbai and Jaipur, recently launched a new brand. IGIPL will now be selling
quality bananas in the domestic and overseas markets under the brand name, Rich
Banana. “The Rich Banana campaign has been launched keeping in mind both
domestic and export markets. We are using ethylene absorbers and MAP bags to
ensure quality of the banana maintained utmost at arrival,” said Mr. Tarun
Arora, Director. IGIPL aims at banana farming of its own 10,000 acres in next
three years while addressing the supply chain bottlenecks by using its own
supply chain trucks. “The entire supply chain is under cold conditions which
ensure that the quality is perfect at arrival,” said Mr. Tarun Arora. Though
India remains the largest producer of bananas globally, due to supply chain
issues and lack of post harvest management facilities, it exports only 0.3 per
cent of its total banana produce while Ecuador and Philippines continue to be
the two top banana exporting countries in the world. Using its expertise in
post harvest handling and cold chain infrastructure, IGIPL is now aiming at
bigger global opportunities when it comes to banana exports. The company is also focusing to increase its
market share in bananas in India. “Currently we are in three cities and three
export countries. So in next phase, we are working closely with farmers to
further improve on quality and to grow volumes,” added the IGIPL Director.
Interestingly, India
which has been the largest producer of fresh bananas in the world but so far
remained a small player when it comes to banana exports, reported a steady jump
in the export of the crop in 2013-2014. According to export numbers released by
APEDA, in 2013-14, the country exported 65,844 MT of bananas against 45,573.23
MT of exports of the fruit in the previous financial year. Banana is the fifth
largest agricultural commodity in world trade after cereals, sugar, coffee and
cocoa.
About IG International:
Incorporated
in 2000 by Gian Chand Arora, IG International Pvt. Ltd. (IGI) is a leading
marketer and distributor of high quality fresh fruit across India and its brand
‘IG’ is a trusted symbol. The company
handles an annual volume of over 1500 refrigerated containers (40 feet) from 20
countries and distributes these through its 27 wholesale outlets across
India.
IG
Supply Chain Pvt. Ltd. is its wholly owned subsidiary and is among the top 5
players in temperature controlled
warehousing with a capacity of 25,000 pallets and facilities in Mumbai,
Chennai, Bangalore, Jaipur and Amravati.
It has a fleet of 50 refrigerated trucks.
In
FY 2014, IG International imported 30,000 MT of fresh fruits comprising of
apples, cherries, kiwis, oranges, plums, pears, sweet tamarind, etc.
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