Sponsored by Ireo, the
thrilling race held in the forests of Manger, Gurgaon saw 150 participants
including biking enthusiasts and racing veterans!
Gurgaon, March 1, 2015: Firefox, a leading
name in the premium bike segment in India, organized the 4th
edition of its annual mountain biking race, FIRESTORM on 1st of
March, 2015. Ireo, the fully integrated real estate organization with a
pan-India footprint, served as the title sponsor for the annual biking event. Kick starting at 7 in the morning, the race
witnessed cycling novices and veteran bikers battling the rugged terrain of the
Manger forest in Gurgaon, for prizes over Rs. 3 lakhs.
Mr. Shiv Inder Singh, Managing
Director Firefox Bikes, commented, “We have been organizing FIRESTORM
for some years now. Bike-enthusiasts literally wait for this event to showcase
their cycling skills while testing their endurance and mental strength. This
year’s racing event saw a good turn out and was packed with energy, excitement
and enthusiasm of the competing bikers.”
Mr. Pankaj
Dugar, CEO Hospitality & Delhi, Ireo commented, “We are highly elated on
associating with Firefox’s annual event FIRESTORM as its title sponsor. It was
a great pleasure to see such passionate and zealous bikers converge
together on one platform. We look forward to collaborating and adding weight to
people’s enthusiasm and interest towards sporting events such as these.”
FIRESTORM was held
amidst dirt paths where participants had to combat broken rocks, thorny Kikar
trees and the occasional appearance of Neelgai and foxes. Going head to head in
a multi lap format, the professional racers were required to cover a distance
of approx. 42 kms and bike-fanatics had to cross a distance of 29 kms to win
prizes of more than Rs. 3 Lakhs.
As pioneers of high
performance biking in India, Firefox continues to fuel the passion of mountain
bikers to discover their skill to thrill with FIRESTORM.
About Firefox
Firefox is a leading name in the premium bike segment in India.
Based out of Greater Noida, Firefox caters
to all age groups and segments of biking from MTB, Road, Hybrid, BMX to
Kids. It has tie-ups with various international brands for bikes
and accessories like Trek, Tern, Shimano, Saris, Finishline, Slime, Warner
Brothers, and Popeye. The USP of Firefox is
that it offers complete biking solutions of international standards to its
customers under one roof.
Their network is spread across 85 cities with over 170
outlets throughout the country. Firefox plans
to expand its retail presence with 7 additional outlets in the next quarter and
30 new stores each successive year. The Firefox and
Trek segment enjoys a solid market position with very little competition as
they offer a wide range of over 75 bike models which caters to all age groups.
The company targets its products at high-income salaried groups, corporate
professionals, kids and young parents.
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