Friday, February 20, 2015

Now shop online from the store itself

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Click, Feel, Choose & Shop

To make shopping more fun and less time consuming, retail pioneers like Shoppers Stop are thinking to set up wi – fi in their outlets to help customers get the virtual feel of the store, offers, brands and shop online from the store itself. Interactive platform like Shopsense is already available in Satya Paul, Being human, Nike, US Polo to help retailers as well as customers enhance their shopping experience.

At the intersection of technology and retail to develop and deploy some of the smartest, coolest and wackiest ways to engage consumers, Shopsense with its innovative product ‘Match’ helps fashion brands and retailers sell more by understanding customers’ shopping behaviour in stores. It provides the shoppers the chance to mix and match clothes to see what goes well together.

By recent research report on e – commerce India’s online retail market is expected to grow to $45 billion in 2020 from $2 billion in 2013. Looking at this projected growth the interactive platform will surely enhance the click and shop habits of the customers.

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