Friday, February 20, 2015

HTC reignites with style!

~Presents Mrs. India: India’s only pageant & TV reality series for married women~

New Delhi, February 18, 2015: In build up to the exquisiteness, the beauty pageant – Gladrags Mrs. India 2015, today announced HTC as the title sponsor of their upcoming season. As an official sponsor, HTC will be occupying the focus of all major activities and events scheduled for this Beauty Pageant

The wife in every home is the ‘Ghar ki Rani’, the ‘Laxmi’ and is the lady who decides on all the consumer products for the home from lifestyle products to daily requirements. This is a family oriented reality TV series based on the multi-talented, multi-tasking lives of Indian married women and their families representing how a woman has to multi-task. 

Commenting on the association, Mr. Faisal Siddiqui, President South Asia HTC said,“HTC is quite enthusiastic and positive about its involvement as it is something very new for a technology player to explore. As a technology player, we think that women are an integral part of our target audience, we believe that the smart woman of today becomes smarter with the support of the smartphone; hence the association compliments this new wave. Our approach towards targeting the female audience is to bank on the various roles she plays and how she multi-tasks donning different hats. We believe our brand directly connects with the brilliance of today’s woman.”

The HTC Gladrags Mrs. India is a reality TV series based on women who have to multi-task all the time.HTC mobiles are known for its multi-taking features which are the key attributes of all the married women. We are hopeful of having a great season with this wonderful association,” said, Mrs. Maureen Wadia, President of Gladrags Beauty Pageants and Editor of Gladrags Magazine.

The Pageant is scheduled to take place in March starting with the selection process on February 21st and 28th in Delhi & Mumbai respectively.

North India Auditions - For Northern & Eastern States of India
Mumbai Auditions - For Maharashtra, Gujarat, Goa and all South India States
On Sat. 21st Feb.’15 at 11 am
The Claridges Hotel,
12, Aurangzeb Road,
New Delhi-110 011
On Sat. 28th Feb.’15 at 12 noon
Gladrags Career Academy, ICC (Island City Centre),
Bombay Dyeing Spring Mills, (Next to Wadala Tel. Exchange)
Wadala, Mumbai 400 014

About HTC

Founded in 1997, HTC Corporation (HTC) is the creator of many award-winning mobile devices and industry firsts. By putting people at the centre of everything it does, HTC pushes the boundaries of design and technology to create innovative and personal experiences for consumers around the globe. HTC's portfolio includes smartphones and tablets powered by the HTC Sense® user experience. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). For more information, please visit

About Gladrags Mrs. India

Mrs. India is a national beauty pageant in India that annually selects married women as representatives to compete globally. It is originally based on the Mrs. World beauty pageant. Arranged on lines similar to other beauty pageants, it also lays stress on women's opinion on marriage. Earlier Gladrags held the franchise for Mrs. India. Winners and runners up usually represent India either in Mrs. World or Mrs. Universe or Mrs. Globe or Mrs. Earth or Mrs. Asia according to the feasibility by the organizers & franchise holders.

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