Friday, January 23, 2015

Wella Professional’s unveils the Eternal Wedding Collection in association with Femina Salon and Spa

Mumbai, 21st January 2015: Wella Professional’s in association with Femina Salon and Spa unveiled their very own Eternal Wedding Collection at White Owl, Lower parel. The collection presented a majestic range of outstanding wedding hair styles designed to make the Indian bride shine.

 The evening witnessed the unveiling of the looks in the January issue of Femina Salon and Spa . The looks were inaugurated in front of the audience by Stan Darren Newton Creative Director P&G Salon Professional India , Bollywood Diva Aditi Rao Hydari and Editor of femina magazine Tanya Chaitanya.

Commenting on the occasion Tanya Chaitanya, Editor Femina said, “Femina Salon & Spa keeps it dewy-fresh for the month of January. Not only do we step into the New Year, we are also looking at a hectic bridal season ahead--hence the staggeringly stunning cover with Aditi Rao Hydari, in association with Wella. Bridal hairdos need not be the same-old; they can be innovative and fun as we found out during our cover shoot with Wella experts. The ideas are many and Femina Salon and Spa packs them with behind-the-scenes, tips and tricks for beauty professionals to keep their clients looking drop-dead gorgeous. Here's hoping for a beautiful year together!”
 A wedding is a watershed moment in a person’s life. It represents the forging of a bond that lasts forever. The Wella wedding collection is a celebration of this eternal bond and an embodiment of beauty and its expression through the hair. With contemporary style looks and modern colors the collection is a true representation of the standards of beauty a wedding demands.

Two of the luminaries in the hairdressing community, Placid Braganza and Darren Stan Newton have worked together and created the “Eternal Wedding Collection”. They have been ableto combine their expertise to deliver the most fascinating of hair looks

Stan Darren Newton, Creative Director P&G Salon professional India commented, ““A wedding is one of the most important occasions in anyone’s life. Creating a look that amplifies the bride’s beauty has been a truly enriching experience”.

With names such as Bridal Crown, Cascading waves, Charming Jewel, Intricate Weave, Lotus blossom and Timeless weave the looks created were as graceful and enchanting as the name suggests. Stan also introduced the audience to the unique range of products by Wella Professionals used to create these looks.

Adding to this Placid Braganza, Expert Wella Professionals commented, ““The opportunity to play
with various coloring techniques while creating this wedding collection for Wella, has been a wonderful
experience for me”

Through this collection Wella Professionals aim towards displaying  a modern interpretation of wedding looks by creating a perfect fusion of tradition and modernity, which is exactly what this collection portrays

About Wella Professional’s

Wella, the Salon Professional division of P&G, is the premier name in professional hair cosmetics & pioneer of innovation and trend spotting. High-Quality, High-Performance and High-Fashion are three of the key reasons why its products are preferred by world's most renowned hairdressers. Wella Professionals contributes to enhancing the hairstyling profession and building a strong relationship with hairdressers with cutting edge technology, new initiatives and by offering comprehensive training programs for salon owners and their employees.

P&G Professional’s brands include Wella Professionals, Koleston Perfect, Colour Touch, System Professional & many more. Superior products, inspiring education and unique salon business-building programs make Wella Professionals a world leader and expert in hair cosmetics and beauty.

About Femina Salon and Spa:

Femina Salon & Spa was launched in December 2013 as a special magazine targeted at beauty professionals across the country. It leverages the parent brand - Femina’s expertise in the world of fashion and beauty, to bring the latest international trends and products to the readers.

The magazine focuses on the requirements of Indian skin tones, hair types and environment with every trend, step-by-step guide and technique tried-and-tested on the Indian skin, body and hair. It is distributed in relevant catchment areas – notably high-end salons and spas, beauty influencers and professionals. It is also available at key format stores, as well as digital newsstands.

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