Thursday, December 25, 2014

Firefox unveils their new store in Mumbai

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Get set for the adventurous trail as Firefox unveils their new store in Mumbai
Firefox’s snazzy store in Mumbai is a one stop solution for bike lovers

Mumbai, December 23, 2014: Firefox, a leading name in the premium bike segment in India, 

unveiled an exclusive store of bikes for bike lovers and riders, at The Phoenix Mall, Mumbai. 

The launch was held on 23rd December, 2014, presided by Mr. Ajit Gandhi, Marketing Head, 

Firefox Bikes. The launch event was witnessed in the prominent presence of  Ms. Priya Dutt and 

Mr. Aditya Thackrey. 

Mr. Ajit Singh, Marketing Head, Firefox, said, “The tremendous response we are receiving from 

our patrons is a matter of great pride for us. We have launched the Mumbai store in 

conjunction with international standards in order to offer a seamless and hassle-free buying 

experience for riders. Bike devotee can take their pick from the latest collection of bikes from 

both Firefox and Trek at our new store. We further plan to strengthen our brand presence 

across the country with more outlets in the next couple of years.” 

The Firefox store at Kurla sprawls over 400 sq. ft in the mall backed by a big store and spacious 

interiors which promises a superlative buying experience for its customers. The store offers a 

one stop solution for all bikers’ needs with technical supports. There is more to come in this 

space as Firefox is set on introducing new models in coming days to appeal to a wider segment 

of bike enthusiasts.

About Firefox

Firefox is a leading name in the premium bike segment in India. Based out of Greater 

Noida, Firefox caters to all age groups and segments of biking from MTB, Road, Hybrid, BMX to 

Kids.   It has tie-ups with various international brands for bikes and accessories like Trek, Tern, 

Shimano, Saris, Finishline, Slime, Warner Brothers & MTV. The USP of Firefox is that it offers 

complete biking solutions of international standards to its customers under one roof.

Their network is spread across 85 cities with over 160 outlets throughout the 

country. Firefox plans to expand its retail presence with 7 additional outlets in the next quarter 

and 30 new stores each successive year. The Firefox and Trek segment enjoys a solid market 

position with very little competition as they offer a wide range of over 75 bike models which 

caters to all age groups. The mission of the company is to create and retain the position of 

being an aspirational brand for bikes and accessories in India and to have presence in every 

potential city of the country.

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