Tuesday, June 10, 2014

Origin Beanstalk bags digital and creative duties forEkStop.com

Origin Beanstalk bags digital and creative duties for EkStop.com

On the heels of announcing its merger with Media Lounge, Origin Beanstalk now announces it’s latest account win, EkStop.com

EkStop.com is one of the fastest growing online supermarket that sells over 10,000+ products in grocery, house hold supplies, personal & baby care, healthcare and stationery in Mumbai, Navi Mumbai and Thane areas.

Confirming the development, Sumat Chopra, Founder & CEO, EkStop.com, said, “After evaluating work from a lot of other agencies, we finally zeroed in on Origin Beanstalk as the team brings deep expertise in interpreting the Indian consumer, developing innovative marketing concepts and executing them into creatives. Their commitment to EkStop and eagerness to learn about EkStop's business was also essential for us in selecting them. I am sure their collective experience and expertise with strong business insights into this category will help us establish EkStop.com as a recognizable and trustworthy brand in the market.”

Commenting  on their new win, Upendra Singh Thakur, Co-founder, Origin Beanstalk said that “eCommerce is one of the fastest growing industry in India with over 30 million Indians shopping online and online grocery+home shopping has just about started riding on that wave. It’s a huge opportunity for the agency to build such a
live-wire brand as EkStop and to keep it current and relevant to the consumers who are much more aware with their tastes and preferences evolving and changing constantly. As a part of our overall strategy, the focus is to retain our existing customers, increase the ticket size of their purchase and acquire new customers, for which we will extensively use a mix of print, radio, OOH, digital and ground level activation.

Origin Beanstalk has been given the mandate to handle the creative as well as the digital requirements of the brand. Mustafa Kapasi, Senior Creative Director, Origin Beanstalk added that, “Our creative strategy for EkStop was to transform it from a functional brand to a friendly brand with top of mind recall. Right from the pitch to the ongoing tactical campaigns, we have aimed to humanize the brand in the ATL, BTL and digital  space by leveraging the 'ek'  (the No.1) and build conversations, persuasions and communication around it. The acceptance and the response to this creative stance proves its efficacy.

Origin Beanstalk is the creative and digital vertical of Media Lounge and manages the creative requirements of BASF, edelweiss, RadioCity,  Jupiter Hospital, Manchester United Café Bar and The United Sports Bar, Kohinoor Hospital, Principal Retirement Advisory, China Gate Group of Restaunrants, Rajesh Lifespaces, Sunteck Piramal, VKL Seasoning Pvt Limited, Ace Agro, myitreturn.com, Princeware, Gulshan Polyols, Pepe India, Mid Day, Nannies Goat Milk, Welbound, The Resort, Sterling Pest Control, Warmee, The Four Points by Shereton, Swamp Soccer India, High Ground Entertainment… amongst a host of others.

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