Origin Beanstalk bags digital and
creative duties for EkStop.com
On
the heels of announcing its merger with Media Lounge, Origin Beanstalk now
announces it’s latest account win, EkStop.com
EkStop.com is one of the fastest growing online supermarket that
sells over 10,000+ products in grocery, house hold supplies, personal &
baby care, healthcare and stationery in Mumbai, Navi Mumbai and Thane areas.
Confirming the development, Sumat Chopra, Founder & CEO,
EkStop.com, said, “After evaluating work from a lot of other agencies, we
finally zeroed in on Origin Beanstalk as the team brings
deep expertise in interpreting the Indian consumer, developing innovative
marketing concepts and executing them into creatives. Their commitment to
EkStop and eagerness to learn about EkStop's business was also essential for us
in selecting them. I am sure their collective
experience and expertise with strong business insights into this category will
help us establish EkStop.com as a recognizable and trustworthy brand in the
market.”
Commenting on their new win, Upendra Singh Thakur,
Co-founder, Origin Beanstalk said that “eCommerce is one of the fastest growing
industry in India with over 30 million Indians shopping online and online grocery+home
shopping has just about started riding on that wave. It’s a huge opportunity
for the agency to build such a
live-wire brand as EkStop and to keep it current and relevant to the consumers who are much more aware with their tastes and preferences evolving and changing constantly. As a part of our overall strategy, the focus is to retain our existing customers, increase the ticket size of their purchase and acquire new customers, for which we will extensively use a mix of print, radio, OOH, digital and ground level activation.
live-wire brand as EkStop and to keep it current and relevant to the consumers who are much more aware with their tastes and preferences evolving and changing constantly. As a part of our overall strategy, the focus is to retain our existing customers, increase the ticket size of their purchase and acquire new customers, for which we will extensively use a mix of print, radio, OOH, digital and ground level activation.
Origin Beanstalk has been given the mandate to handle the creative
as well as the digital requirements of the brand. Mustafa Kapasi, Senior
Creative Director, Origin Beanstalk added that, “Our creative
strategy for EkStop was to transform it from a functional brand to a friendly
brand with top of mind recall. Right from the pitch to the ongoing tactical
campaigns, we have aimed to humanize the brand in the ATL, BTL and digital
space by leveraging the 'ek' (the No.1) and build conversations,
persuasions and communication around it. The acceptance and the response to
this creative stance proves its efficacy.
No comments:
Post a Comment