Ahmedabad, June 16, 2014: Leading sanitaryware player, HSIL Limited, today launched ‘hindware Lacasa’, display centre at the Zodiac Square on S.G. Highway, Ahmedabad. Lacasa is a concept store, a one stop place for architects, interior designers, business buyers as well as homeowners to get a real time experience of the entire product basket on offer from the company. The idea behind Lacasa stores is to empower stakeholders, envision and explore contemporary new designs, the exhaustive range and tech smart products of modern living.
Today, consumers do not merely buy products or services; they buy an experience, which is the primary focus of hindware Lacasa display centres. Lacasa stores are company owned and the Ahmedabad store in third after Mumbai and Cochin.
Spread over 3500 sq. ft, the display centre exhibits all product categories on offer - Sanitaryware, Faucets, Tiles, Kitchen appliances, Vents, Wellness range comprising of massage tubs, shower panels and other allied products.
Speaking at the launch, Mr. Sandip Somany, Joint Managing Director, HSIL Ltd. said, “The western India market offers immense potential for growth. Consumers, business, infrastructure, this region have shown consistent progress and no doubt with our new PM’s mandate for strategic development; Gujarat and Ahmedabad are already on the right track. Our association with Gujarat started years back when we decided to invest in the state for our third sanitaryware manufacturing facility. Today, opening the third hindware Lacasa display centre further underlines our intent and commitment to serve the discerning consumers in the city, enhance brand familiarity and overall bring to the fore; advancements taking place in the bathroom products domain. He further added, “Gujarat is an important market for hindware’s development plan ahead. The sanitaryware market in West India is growing at around 20 per cent, year on year, a testament of its latent prospect waiting to be optimised.’
About HSIL Limited:HSIL Limited, formerly, Hindustan Twfords Ltd. Started operation in 1963 with the introduction of Vitreous China Sanitaryware in the domestic market. Recognised today as HSIL Limited, the company constitutes two primary business divisions, Building Products and Container Glass. Within the ‘Building Products Division’ the product line includes; sanitaryware, faucets, wellness, tiles, kitchen appliances and other allied products. The product basket is available in the market under the brands; Hindware Italian Collection, Hindware Art, Hindware, Amore, Vents and Benelave. The “Container Glass Division”, second largest today, constitutes glass & PET bottles, available under brand AGI and Garden Polymers respectively.