
HSIL Limited opens ‘hindware Lacasa’ display centre in the city
The first company owned outlet in Ahmedabad
Ahmedabad, June 16, 2014: Leading sanitaryware player, HSIL
Limited, today launched ‘hindware Lacasa’, display centre at the
Zodiac Square on S.G. Highway, Ahmedabad. Lacasa
is a concept store, a one stop place for architects, interior
designers, business buyers as well as homeowners to get a real time
experience of the entire product basket on offer from
the company. The idea behind Lacasa stores is to empower
stakeholders, envision and explore contemporary new designs, the
exhaustive range and tech smart products of modern living.
Today, consumers do not merely buy products or services; they buy an experience, which is the primary focus of
hindware Lacasa display centres. Lacasa stores are company owned and the Ahmedabad store in
third after Mumbai and Cochin.
Spread
over 3500 sq. ft, the display centre exhibits all product categories on
offer - Sanitaryware, Faucets, Tiles, Kitchen appliances, Vents,
Wellness range comprising of massage tubs, shower panels and other
allied products.
Speaking at the launch, Mr. Sandip Somany, Joint Managing Director, HSIL Ltd. said,
“The western India market offers immense potential for growth.
Consumers, business, infrastructure, this region have shown consistent
progress and no doubt with our new PM’s mandate for strategic
development; Gujarat and Ahmedabad are already on the right
track. Our association with Gujarat started years back when we decided
to invest in the state for our third sanitaryware manufacturing
facility. Today, opening the third hindware Lacasa display centre
further underlines our intent and commitment to serve the
discerning consumers in the city, enhance brand familiarity and overall
bring to the fore; advancements taking place in the bathroom products
domain. He
further added, “Gujarat is an important market for hindware’s
development plan ahead. The sanitaryware market in West India is growing
at around 20 per cent, year on year, a testament of its latent prospect
waiting to be optimised.’
About HSIL Limited:
HSIL
Limited, formerly, Hindustan Twfords Ltd. Started operation in 1963
with the introduction of Vitreous China
Sanitaryware in the domestic market. Recognised today as HSIL Limited,
the company constitutes two primary business divisions, Building
Products and Container Glass. Within the ‘Building Products Division’
the product line includes; sanitaryware, faucets,
wellness, tiles, kitchen appliances and other allied products. The
product basket is available in the market under the brands; Hindware
Italian Collection, Hindware Art, Hindware, Amore, Vents and Benelave.
The “Container Glass Division”, second largest today,
constitutes glass & PET bottles, available under brand AGI and
Garden Polymers respectively.
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