EVENT MANAGEMENT AS A PROMISING CAREER
India is a dynamic democracy on the verge of a
social and economic change and that is being reflected in all its aspects
especially the Entertainment industry. Career options and revenue modules are
changing. Young people have various career options to choose from unlike the
generation before them. Not only are the options different, they are also well
paying, satisfying and challenging. Event management is one of those fields
that encompass all of the above. It gives you
ample opportunities for unleashing your creative potential. Event management involves
visualization, creativity, meticulous planning and venue management. This
industry has gained momentum in the last few years due to the change in
marketing and advertising plans. Even the increase in demand of professional socializing
has acted as a boost for this field. Most events today are organized by an
event management company, with experts taking care of every little detail —
right from the colour scheme at the venue to the food and drinks to the
amusements and contests lined up for guests. It is almost like making a wish
and having it granted by an event manager.
Event management utilizes multiple skills of an
individual. As per a recent study, it was discovered that you need 21 skill
sets to be an event manager. If you have some of these qualities, it might just
be the career for you. To start with, a flair for planning
and organizing events effectively and passion for doing it creatively is a
must. Good communication skills combined with marketing and business acumen works
wonders. You definitely need to be a team player with great leadership skills to keep the team motivated and moving. Apart from
risk and crisis management abilities, you also should be able to withstand
high-pressure situations and deliver results nonetheless. An understanding and
capability of making and delivering projects within a budget will certainly
keep your company happy. The event management industry is an extremely demanding
one and to be able to multi-task and be proactive will prove to be a boon for
you. Last but not the least, you need to be
client-focused and committed to meeting the needs of your customers as
well. Extroverts usually have an advantage in
this field due to their outgoing and easy to get along nature. They like making
new friends, have lots of contacts and a huge network of people, which is like
gold currency in professional circles. Extroverts have a natural knack for
interpersonal interactions and therefore make inspiring leaders.
The excitement of being a part of this industry
is the people, the travel, the movement and the exposure. There is a huge
amount of pressure when one is working in this field, as these are events that
are live and normally the whole brand, state or national pride is at stake for
efficient and flawless delivery. One needs to be a thorough professional to
withstand the immense pressure and demands.
The following would be expected of you as an
event manager:
- Development, production and delivery of projects
from proposal right up to delivery.
- Delivering events on time, within budget, that
meet (and hopefully exceed) expectations.
- Setting, communicating and maintaining
timelines and priorities on every > project.
- Communicating, maintaining and developing
client relationships
- Managing supplier relationships
- Managing operational and administrative
functions to ensure that specific projects are delivered efficiently
- Providing leadership, motivation, direction and
support to your team
- Travelling to on site inspections and project
managing events
- Being responsible for all project budgets from
start to finish.
- Ensuring excellent customer service and quality
delivery
That said, being an event planner is undoubtedly an exhausting job. You have to do a lot of running around, a lot of co-ordination and planning and work in tandem with large groups of people - your client, vendors, workers, other departments and the works. You may be dealing with hundreds of people while planning a single event on thousands of people on the day of the event! So be prepared to work those really long hours. One must also remember that you are not attending these elaborate events as a guest. You are there to work and after weeks or even months of working hard on this project, the actual event is the moment you are pulling it all together. So, it is not unusual for the event planne
r to not get a chance to even breathe on the day let alone sit
down and enjoys a three-course meal with the guests.
However
to become an Event Manager, one must have an MBA degree or a Post-Graduate Diploma
in Advertising, Media & Event Management (PGDAME). A lot of specialized institutes like EMDI & NIEM Mumbai prepare you well for a career in the field of event management. Even well-known mass communication schools like XIC (Mumbai), IIMC (Delhi), SIMC (Pune), Mudra Institute of Communication, (Ahmedabad) help you develop your skills for this industry. The courses that are covered include: Event activation & event conceptualization, Event planning and road mapping , Stage planning & cost effective production execution , MC anchoring training with the twelve second factor , Venue lighting and sound specifics , Catering , Security perception, planning and execution Event logistics, AV case studies of events including grand Indian & international events etc. …
Overall, event management as a career is an extremely challenging and demanding but equally exciting option. So if you have an appetite for challenges and would love to work in a dynamic, fast-paced environment where no two projects are the same, a career in event management is definitely for you.
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