WONDERLA HOLIDAYS LIMITED BID/ ISSUE OPENS ON APRIL 21, 2014 and BID/ISSUE CLOSES ON APRIL 23, 2014

(L-R) Arun K Chittilappilly (MD), George Joseph (Chairman) and Kochouseph Chittilappilly (Vice Chairman) at the press conference.

WONDERLA HOLIDAYS LIMITED BID/ ISSUE OPENS ON APRIL 21, 2014 and BID/ISSUE CLOSES ON APRIL 23, 2014

PRICE BAND FIXED BETWEEN Rs. 115 and Rs. 125 PER EQUITY SHARE OF FACE VALUE OF Rs. 10 EACH

Mumbai, April 10, 2014: Wonderla Holidays Limited (the “Company” or the “Issuer”) proposes an initial public offering of 14,500,000 equity shares of Rs. 10 each (“Equity Shares”) for cash at a price to be determined through the book-building process (the “Issue”) in accordance with the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as amended (the “SEBI Regulations”). The Issue will open on April 21, 2014.The Price Band has been fixed between Rs. 115 and Rs. 125 per Equity Share. The minimal Bid Lot is 100 Equity Shares and in multiples of 100 Equity Shares thereafter. The Bid/ Issue closes on April 23, 2014. Anchor book opens one Working Day prior to the Bid/Issue Opening Date i.e. April 17, 2014.   

The Issue would constitute 25.66% of the fully diluted post Issue paid up equity share capital of the Company. The Issue has been graded by CRISIL Limited as CRISIL IPO Grade 4/5, indicating that the fundamentals of the Issue are above average relative to other listed equity securities in India. The Equity Shares offered and issued through the Red Herring Prospectus are proposed to be listed on the BSE Limited (“BSE”) and the National Stock Exchange of India Limited (“NSE”).

The Issue is being made in accordance with Regulation 26(1) of the SEBI Regulations, through the Book Building Process wherein 50.00% of the Issue shall be available for allocation on a proportionate basis to Qualified Institutional Buyers (“QIB”) (“QIB Portion”), provided that up to 30.00% of the QIB Portion may be available for allocation to Anchor Investors on a discretionary basis (“Anchor Investor Portion”), out of which one-third shall be reserved for domestic Mutual Funds only, subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Issue Price, in accordance with the SEBI Regulations. In the event of under-subscription in the Anchor Investor Portion, the remaining Equity Shares shall be added to the QIB Portion. 5.00% of the QIB Portion (excluding Anchor Investor Portion) shall be available for allocation on a proportionate basis to Mutual Funds only, and the remainder of the QIB Portion shall be available for allocation on a proportionate basis to all QIB Bidders, including Mutual Funds, subject to valid Bids being received at or above the Issue Price. Further, not less than 15.00% of the Issue shall be available for allocation on a proportionate basis to Non-Institutional Bidders and not less than 35.00% of the Issue shall be available for allocation to Retail Individual Bidders in accordance with SEBI Regulations, subject to valid Bids being received at or above the Issue Price. QIBs (other than Anchor Investors) and Non-Institutional Bidders shall mandatorily participate in the Issue through the Application Supported by Blocked Amount (“ASBA”) process providing details of the bank account which will be blocked by the SCSBs to the extent of the Bid Amount for the same. Retail Individual Bidders may also participate in the Issue through the ASBA process.

The Book Running Lead Managers (“BRLMs”) to the Issue are Edelweiss Financial Services Limited and ICICI Securities Limited.

Wonderla Holidays Limited is one of the largest operators of amusement parks in India. It is promoted by Arun K. Chittilappilly and Kochouseph Chittilappilly, who in the year 1996 had incorporated V-Guard Industries Limited, a Group Company, which is listed on BSE and NSE since 2008. It currently owns and operates two amusement parks under the brand name ‘Wonderla’, situated at Kochi and Bangalore and is in the process of setting up its third amusement park in Ranga Reddy District of Andhra Pradesh, Wonderla Hyderabad. It also owns and operates a resort beside its amusement park in Bangalore under the brand name ‘Wonderla Resort’, which has been operational since March 2012.

Wonderla’s amusement parks offer a wide range of water and land based attractions catering to all age groups. It has 22 water based attractions and 33 land based attractions at Wonderla Kochi, situated on 93.17 acres of land and currently occupying 28.75 acres and 20 water based attractions and 35 land based attractions at Wonderla Bangalore, situated on 81.75 acres of land and currently occupying 39.20 acres. It recorded total combined Footfalls of 23.40 lakhs in Fiscal 2013 and 17.50 lakhs in the nine month period ended December 31, 2013 across two amusement parks in Kochi and Bangalore. The total Footfalls across the two amusement parks have grown at a CAGR of 7.42% from Fiscal 2011 to Fiscal 2013. Wonderla Resort is a ‘Three Star’ leisure resort comprises 84 luxury rooms, with amenities including banquet halls, a board room, conference rooms, a multi-cuisine restaurant, a solar heated swimming pool, recreation area, kids’ activity centre and a well equipped gym. The Company has won several awards and accolades for amusement parks in Kochi and Bangalore.

The parks, Wonderla Kochi and Wonderla Bangalore have been certified by Bureau Veritas Certification (India) Private Limited for meeting the BS OHSAS 18001: 2007 safety standards and ISO 14001: 2004 environment protection standards, for the operation and maintenance of land and water based attractions as well as for the related amenities provided to customers.

Capitalized terms used herein and not defined shall have the respective meaning assigned to such term in the Red Herring Prospectus.

Disclaimer: Wonderla Holidays Limited (the “Company”) is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed the Red Herring Prospectus ("RHP") with the Registrar of Companies, Karnataka. The RHP will be available on the website of SEBI at www.sebi.gov.in; and is available on the website of the Book Running Lead Managers (“BRLMs”) at www.edelweissfin.com and www.icicisecurities.com. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, refer to the RHP including the section titled “Risk Factors” on page 16 of the RHP. This document is not an offer of securities for sale in the United States or elsewhere. This document has been prepared for publication in India and is not for publication or distribution, directly of indirectly, in or into the United States.  The Equity Shares have not been and will not be registered under the US Securities Act of 1933, as amended (the “U.S. Securities Act”) and may not be offered or sold within the United States (as defined in Regulation S under the Securities Act), except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable state securities laws. There will not and is not currently intended to be any public offering of securities in the United States. Accordingly, the Equity Shares are only being offered and sold outside the United States in reliance on Regulation S under the U. S. Securities Act and the applicable laws of the jurisdiction where those offers and sales occur.