Friday, March 14, 2014

Veda Raheja Makes Her Debut On Day 2 At Lakme Fashion Week Summer/Resort 2014

Veda Raheja Makes Her Debut On Day 2 At Lakme Fashion Week Summer/Resort 2014

March 13, Mumbai: Among the plethora of designers showcasing on Day 2 at the Lakme Fashion Week Summer/Resort 2014 edition was debutante Veda Raheja with ‘Tri-Faceted’, a collection of evening dresses and separates inspired by the geometric lines & architecture of the famed self taught Japanese Architect Tadao Ando.

Her showstopper for the evening was the versatile singer and actress Monica Dogra. Her guests included the likes of her prolific family - Vijay Raheja, Geetu Hinduja, Avani Raheja, Ekta Raheja along with Tarana Masand, Nisha Jamvwal, Zeba Kohli, Payal Khandwala among others.

Veda’s inspiration, Ando's architectural style is said to create a haiku effect, emphasizing nothingness and empty space to represent the beauty of simplicity and Veda took on the challenging task of translating some of those ideas into designing accouterments.

Using geometry to generate minimalist lines, bold forms and subtle textures, she teamed the basic contours with color blocking in rich, bold and vibrant shades contrasted with greys and blacks.

About Veda Raheja

Veda Raheja began her career as a fashion designer in 2007 with an internship in the fashion department at the International monthly magazine Seventeen India for eight months.

She got her formal education in Fashion Design at the Raffles Design International, Mumbai and graduated in 2011 with the ‘Fashion Forward’ award for Design.

After graduating she interned under Bandana Tewari at Vogue India from January to April 2012, followed by a stint as a Design Assistant at Shivan & Narresh in Delhi from June to September 2012, and later with Payal Khandwala in Mumbai from October 2012 to June 2013.

When she launched her eponymous label in August 2013 she was ready to put all that she had learnt through her working with designers, magazines, stylists, and the intricacies of the process of production to use.

She contrasts the use of sharp lines and brave colors with the complex detailing of geometric hand embroidery. These bold elements are complemented with fabrics sourced locally and internationally like - Chantilly lace, refined Chinese silks, and Matka silks from Bhagalpur, India.

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