MTDC promotes state as India’s strawberry destination
The fruit and its products to be promoted in 5 cities of
Maharashtra from 1st to 9th March
February 28, 2014: Maharashtra which
accounts for 80 per cent of the strawberry production in India is undoubtedly
the strawberry capital of the country. Recognising the special opportunity,
Maharashtra Tourism Development Corporation has organised Strawberry Festival
in association with the Strawberry Growers Association and Mapro.
Till 9th of March, MTDC has been
promoting the Strawberry Festival in which the fruit and its products will be
promoted at malls in 5 major cities of Maharashtra including, Mumbai, Pune,
Nashik, Aurangabad and Nagpur.
Ms Kishori Gadre, General Manager, MTDC,
said, “Maharashtra is much famous for its mangos which are being exported to
various states in India and across the globe. However, strawberry is highly
perishable fruit and needs faster consumption. Hence, there is potential of
tourists visiting Maharashtra for strawberries. Realising the same, we are
promoting Maharashtra as the Strawberry Capital of India.”
The fruit and its products will be
available to the people and tourists in these cities till 9th March.
“The fruit needs to be promoted aggressively in the state first. If the people
of Maharashtra realise the opportunity , it will be easier to attract tourists
in the state,” said Ms Gadre.
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