Maharashtra Tourism’s new German tourism partner
MTDC and German federal state of Baden-Württemberg sings MoU at ITB-Berlin
Mumbai:
South West Germany, the German federal state of Baden-Württemberg, and
Maharashtra have signed an agreement providing for increased
co-operation between their respective tourism industries. This historic
accord took place when tourism leaders from both regions met at ITB, the
important annual international tourism fair in Berlin.
Alexander
Bonde, Baden-Württemberg's Minister of Tourism and Andreas Braun,
Managing Director of Tourismus Marketing GmbH Baden-Württemberg (TMBW)
met at the India Pavilion at ITB for talks with Sumit Mullik, Additional
Chief Secretary (Tourism) of the Government o f Maharashtra. Both sides
agreed to co-operate in future on tourism marketing in the two regions.
This
co-operation between SouthWest Germany and Maharashtra builds on the
long-standing partnership between the capitals of the two regions: the
cities of Stuttgart and Mumbai. The two have already been working
together for 46 years. In addition to its cities and cultural
attractions (especially the Buddhist and Hindu temples), the state of
Maharashtra offers overseas visitors 720 km of glorious coastline along
the Arabian Sea.
In
recent years, India has grown into the second largest Asian market
(after China) for tourists to Baden-Württemberg. Between 2006 and 2013,
the number of Indian overnight guests has nearly doubled. In the most
recent survey, the number of overnights from India rose sharply by 7.1
percent to 157,000 in 2013. Similarly, Maharashtra will also attract
tourists from Germany with this MoU.
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