Retail Jeweller India Trendsetters 2014 Launches Eight Trendsetting Jewellery Collections

Retail Jeweller India Trendsetters 2014 Launches

Eight Trendsetting Jewellery Collections

Actress Aditi Rao Hydari, Actress Shazahn Padamsee, Femina Miss India International 2011 Ankita Shorey, Miss India 2013 Winners, Shibani Dandekar and Rochelle Maria Rao Walk the Ramp as Showstoppers

Collections Launching at 7 Select ‘Trendsetter Jewellers’ Across India in

Shree Raj Mahal Jeweller (New Delhi), A S Motiwala Fine Jewellery, (Mumbai), P N Gadgil Jewellers (Pune, Nagpur, Aurangabad and Thane) Abaran (Bengaluru), Harsahaimal Shiamlal Jewellers (Bareilly), Khurana Jewellery House (Amritsar) and Khimji Jewellers (Bhubaneswar)

Mumbai, February 20, 2014: Retail Jeweller India Trendsetters 2014, now in its third edition, is a trendsetting platform launching uber-creative jewellery designs based on researched trends forecasts which exude not only fine craftsmanship but also style. The platform emerges at a time when Indian consumers are looking at jewellery as an intrinsic part of their lifestyle emanating aesthetics, individuality and fashion.  Jewellery is now becoming a necessary part of consumer’s luxury and lifestyle cache, moving beyond its physical value.  To stoke the consumer’s desire for experiencing innovative designs, Retail Jeweller India Trendsetters 2014 presented eight exquisite theme-based jewellery collections amidst glamour and glitterati at Grand Hyatt today.

The eclectic mix of collections unfolded their stories in a high profile fashion show on a long outdoor runway set in the lawns of the premium five star venue. This unique design platform is co-hosted by GJEPC IIJS Signature Show 2014 and co-presented by AZVA and Forevermark.       

Actress Aditi Rao Hydari , Actress Shazahn Padamsee,  Femina Miss India International 2011 Ankita Shorey along with Gurleen Garewal, Miss India International 2013, Manasi Moghe, Miss India Universe 2013, Shrishti Rana, Miss Asia Pacific World 2013 and Prachi Mishra, Miss India Earth, 2012, Shibani Dandekar and Miss India International 2012 Rochelle Maria Rao sashayed down the ramp wearing those exquisite designs as showstoppers.
“Design sensibilities of Indian consumers are going through a revolution. Retail Jeweller India Trendsetters 2014 keeps pace with the ever-changing dynamics of the modern Indian consumers and offers the privilege and exclusivity of owning unique designs that tell inspiring stories of creation. The collections fulfill the lifestyle need of consumers who are looking to own not just the product but a story intertwined with an exceptional buying experience that lasts a lifetime. Owning these extra-ordinary creations will definitely add to the individuality of every self-assertive fashion-minded woman,” says Soma Bhatta, Editor, The Retail Jeweller. 

Eight exquisite collections – Avadata, RADeco, Mystical Mughals, Arayana, Satva, Forever Fab, Farbe Collection and Royal Reservation made predominantly of gold and diamond wowed the audience at the exclusive event. What makes these collections really exciting is that they indulge in the glorious past of Indian history and the richness of its tradition yet successfully translate them into designs with modern 21^st century sensibilities. These designs explore the full potential of creativity and lend a new imagery to the traditional art forms. The collections will delight all Indian consumers who cherish rare designs and at the same time demand compelling value proposition in jewellery driven by price, design and quality.  And what’s more, the diverse range of collections is designed to appeal to a large consumer base across all age groups.

Avdata in 22kt gold jewellery draws inspiration from the palatable motifs from the age-old traditional art of India. It is a fusion of two strong Indian elements Alpana, an auspicious rice-power rangoli from Bengal and Rani Ki Vav from Gujarat.
RADeco in Diamond Jewellery recreates the aura of Art Deco period of 1920s, a period marked by key improvement in technology, all of which led to the development of a whole new way of life- a life of progressive modernity, luxury and leisure. The designs in the collection are an embodiment of Deco fashion.

Mystical Mughals in 22kt Gold Jewellery captures the delicate elegance and luxury of the Mughal era in the fine detailing of its jewellery creations.
Arayana in Polki and Diamond Jewellery exhibits the essence of Indian culture in a contemporary fashion, making it an ideal choice for new-age consumers.
Satva in 22kt gold jewellery draws inspiration from nature, focusing on flowers and the mystical moon.
Forever Fab in diamond jewellery recreates the glamour and opulence of royal era by integrating Indian traditional architectural elements in the designs.
Farbe Collection in Diamond and Coloured Gemstones Jewellery is inspired by the extremely delicate carvings and marvelous architectural pieces of the mughal dynasty.
Royal Reservation in 22kt gold jewellery aims to reconstruct elegance of Rajput clan who were well-versed with the art of making perfect jewellery which formed the opulent basis of Indian culture.

These eight collections will exclusively be available at seven renowned “Trendsetter Jewellers” across the country such as A S Motiwala Fine Jewellery (Mumbai), Shree Raj Mahal Jewellers (Delhi), P N Gadgil Jewellers (Pune, Nagpur, Thane and Aurangabad), Abaran (Bengaluru), Khurana Jewellery House (Amritsar), Khimji Jewellers (Bhubaneshwar) and Harsahaimal Shiamlal Jewellers (Bareilly). At the start of the event, Actress Aditi Rao Hydari and Actress Shazahn Padamsee handed over the prestigious ‘Trendsetter plaque’ to these “SELECTED” Retail Jewellers for Design Leadership. Consumers who are looking for that distinguishing edge in their style statement can have a glimpse and own these pieces from those stores.
 “We are proud to collaborate with The Retail Jeweller, the organiser of Retail Jeweller India Trendsetters 2014 . The evening provides a unique industry platform to bring to the fore the exceptional designing and manufacturing capabilities of India. I am confident that through this unique initiative, the industry will get insights into the upcoming jewellery trends, both at domestic and International level,” says Vipul Shah, Chairman, GJEPC.
“It’s been a pleasure for Azva and the World Gold Council to be associated with a platform like Retail Jeweller India Trendsetters yet again. This forum has created a perfect environment for professionals and retailers to come together to discuss and forecast trends within the jewellery industry. Gold has always been a quintessential part of special occasions in India. Our brand Azva inspired by the seven vows, hopes to make every such occasion special with its exquisite jewellery collection boasting of designs as eternal, as precious and as emotional as the promises made by modern couples,” says Vipin Sharma, Director, Jewellery, World Gold Council.
 “We at Forevermark are delighted to be associated for the 3^rd year with Retail Jeweller India Trensetters.  Forevermark stands for beautiful, rare and responsibly sourced diamonds. We study trends and keep a close eye on consumer perception and choices; in Forevermark, we also look towards the future not only in terms of modern and contemporary jewellery design but in trends of visual merchandising and retail ambassador training. Forevermark looks at future proofing the consumer with the most selected and rare diamonds and the Forevermark Authorized Jeweller with business direction that is much more than above the line advertising,” says Sachin Jain, President, Forevermark.


GEM AND JEWELLERY EXPORT PROMOTION COUNCIL (GJEPC):
Established in 1966, the GJEPC has over the years effectively moulded the scattered efforts of individual exporters to make the Gem and Jewellery sector a powerful engine driving India’s export-led growth. With more than 5,300 members spread all over the country, the Council is primarily involved in introducing the Indian Gem & Jewellery products to the international market and leverage their international relationships to promote exports. To achieve this, the Council provides market information to its members regarding foreign trade enquiries, trade and tariff regulations, rates of import duties, and information about jewellery fairs and exhibitions. This apex body of the Gem & Jewellery Industry is continuously working towards creating and retaining a pool of artisans, designers that are trained as per international standards so as to consolidate the Indian jewellery industry and establish it as a prominent global player in the jewellery segment.

AZVA:
The World Gold Council has launched Azva bridal jewellery in 2012 in India. Derived from the Sanskrit word ‘ashvaa’, the name ‘Azva’ symbolizes the seven unique vows which the couple takes on their wedding day. Inspired by ‘saat pheras or seven vows’ of Indian marriage tradition, Azva jewellery is a collection of innovative designs that represents every couple’s unique story of togetherness, crafted in gold.
 Fashioned in 22 karat gold by the finest goldsmiths in the country, the Azva collection ranges from 70 grams to over 300 grams and comprises of necklace, earrings and bracelet. Each piece is handcrafted with unique designs reflecting concept of seven beautifully and has a hallmark certification. World Gold Council also collaborates with ace couturier Tarun Tahiliani to design a range of beautiful bridal jewellery called the ‘Tarun Tahiliani for Azva’ collection. The collection designed by Tarun Tahiliani and uniquely handcrafted by Azva brings alive the essence of articulate patterns and detailing with exquisite statement pieces including seven row haars, necklace sets and pendant sets in 22kt gold.
Azva is exclusively retailed at select jewellery stores in India. For further details on Azva, please visit www.azvavows.com.
 Azva and the Azva logo are trademarks of The World Gold Council.  All rights are reserved

Forevermark:
First piloted in Hong Kong in 2004, Forevermark offered consumers a new promise in diamonds. A promise that went beyond the traditional 4Cs to include rigid quality and integrity standards. Following this successful pilot, The De Beers Group proudly launched Forevermark in 2008 as a wholly-owned subsidiary, developed leveraging over 120 years of diamond expertise.
This 2008 launch focused on Asia, establishing Forevermark’s first markets in Hong Kong, China and Japan. 2012 saw the brand introduced to Authorised Forevermark Jewellers in the U.S.A. and India. In addition, Forevermark diamonds were, and continue to be distributed through a Special Licence Programme in Singapore, the Caribbean and Mexico, Malaysia, South Africa and the U.A.E. Today, Forevermark’s distribution exceeds 700 doors worldwide and continues to grow with the addition of new licensee markets and the expansion across existing core markets.

THE RETAIL JEWELLER MAGAZINE:
The Retail Jeweller Magazine was launched in 2004 with the mission to take the US $30 billion Retail Jewellery industry forward by creating a platform for discussion and information sharing among the Indian Jewellery community. The specialized bi-monthly business magazine is read by top jewellery retailers across 264 cities of India. Completely focused on the subject of jewellery retailing, the magazine enjoys highest readership amongst progressive jewellery retailers in the country. With delivering focused communication for 48,000 HNI readers has emerged as the dependable and reliable source for authentic update, information and analysis on industry happenings and developments.

Retail Jeweller India Trendsetters 2014 Collection details:

Arayana (in polki and diamond jewellery): The traditional blend of art and culture is seen in the delicate carvings of Indian temples. Several hues of blue and green have been deftly painted by the creator of the universe on the graceful peacock which is a symbol of pride and seen in various historical monuments. The collection shows beautiful use of flora and fauna in splashing colors.
RADeco (in diamond jewellery): The collection gives room to stylized forms, modernity and geometrical elements with clean lines. It highlights the role of moving lines that bring elegance with it.
Farbe Collection (in diamond and coloured gemstones jewellery): The powerful patrons of architecture, the mughals, inspire till this day with their extremely delicate carvings and marvellous architectural pieces. These jewellery pieces are replicas of florals and a blend of symmetric and asymmetric elements. Seen here is the essence in the explosion of colors with a splash of royalty.
Forever Fab (in diamond jewellery): It is all about the lavish lifestyle of the royal rulers who made the Indian culture so opulent and glamorous. Inspired by the flow of the Indian traditional architectural elements, this collection gives a feeling of splendour.
Satva (in 22kt gold jewellery): The beauty of nature, the perfection in curvatures seems to be so breath taking. The simplistic inspiration from moon to the minutely detailed flowers makes way to enchanting pieces of jewelry.
Avadata (in 22kt gold jewellery): The collection redefines the beautiful structure of Indian architecture and draws inspiration from the palatable motifs from the age old traditional art of India. It is a fusion of two strong Indian elements: Alpana from Bengal and Rani Ki Vav from Gujarat.
Mystical Mughals (in 22kt gold jewellery): The inspiration of this collection has been drawn from the period when there were magnificent rulers, the era of luxury and sophistication, with huge palaces, exotic food and lavish fashion. The idea of creating an environment based on the perception of luxury to be an experience as a whole.
Royal Reservation (22kt gold jewellery): The inspiration descends from the Rajput clan of India who are well-versed with the art of making perfect jewellery which forms the opulent basis of Indian culture. Lavish tradition and sophistication are the synonyms of this great rule. Flowing elements from architecture and traditional motifs like paisley have been used in making this collection.