“Lavasa Women’s Drive”

Lavasa Corporation Limited

Lavasa Women’s Drive 2014: - A Concept Note

It is that time of the year again! In fact it has gone bigger and better!! The sixth edition of the “Lavasa Women’s Drive” is here and is raring to go!! The biggest extravaganza in the country which sees hundreds of women participates in a rally with great enthusiasm.   In fact “Lavasa Women’s Drive” which is the biggest all women’s car rally in the country (certified by Limca Book of Records) now aims at Guinness book of World records. Lavasa Women’s Drive symbolizes today’s Indian woman- vivacious, energetic, confident, independent and most of all, with an affinity for social cause.

So what is new this year?  Well, besides the exciting fun activities near the Lavasa lakeside promenade with dance, music and other fun filled activities, this year promises to be extra special, since it is the sixth year of the Women’s Drive with surprise celebrity performances.

Like the previous years, cars will be flagged off from Mumbai as well as Pune. This drive is aimed at creating awareness about cancers that affect women, the drive has now become one of the most eagerly awaited events in the calendar.

The rally will be held simultaneously from Mumbai and Pune on Saturday, February 22, 2014 where hundreds of cars driven and navigated by women participants will reach Lavasa. This will be followed by a grand awards ceremony in presence of a number of celebrities in March 2014.

Lavasa Women’s Drive has THRICE been acknowledged in the Limca Book of Records as the largest All Women’s Car Rally in India, has seen more than 7000 women drivers participating in the annual event, which till now has generated 32 lakh votes world-wide. The drive has mobilized more than Rs 40 lakhs towards the cause of cancer prevention through early detection.

The drive is such a hit amongst the women in Mumbai that numerous celebrities and motoring enthusiastic drive from Mumbai to Lavasa. Notable names include Roopa Ganguly, RJ Tarana, Nausheed Cyrusi, and Gul Panag.

More than 50 celebrities from all walks of life have lent their support to this cause. Over the years these included Neil Nitin Mukesh, Gulshan Devaiah, Aishwarya Rai Bachchan, Vidya Balan, Anil Kapoor, Sanjay Dutt, Vivek Oberoi, Abhishekh Bachchan, Arjun Rampal, Mehr Jessia, Jackie Shroff, Adnan Sami, Maria Goretti, Mini Mathur, Shweta Tiwari, Neeta Lulla, Deepti Bhatnagar, Suchitra Pillai, Arjan Bajwa, MP Priya Dutt, Sameer Soni,Sushma Reddy, Akshay Kumar, Deepika Padukone, Mugdha Godse, Bhagyashree to name a few.

About Lavasa

Lavasa is free India’s planned hill city being developed by HCC (Hindustan Construction Company) where people can Live, Work, Learn and Play in harmony with nature. An inclusive city, based on the principles of New Urbanism, it is fast being developed over 23,000 acres of land. It is a three–hour drive from Mumbai and one–hour from Pune. Lavasa will host a complement of global leaders in hospitality, tourism, education, healthcare, business research and industry. The hill city provides contemporary yet timeless architectural designs, multiple options for housing like rental housing, apartments and villas. With state of the art infrastructure and amenities, it will enable people to live life in full.  

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