Tuesday, February 18, 2014

High Street Phoenix hosts The Cruise India Tour Bike Week

High Street Phoenix hosts The Cruise India Tour Bike Week, Mumbai’s first ever dedicated bike week from 17th to 23rd Feb

Mumbai, 17 February 2014: Imagine a sea of modified choppers, a range of custom made super bikes, a live demonstration of assembling your very own mean machine coupled with all the other paraphernalia that come along with a biking festival. And what is amazing is that you get a chance to witness all this while sitting in Mumbai without having to travel all the way out of town. High Street Phoenix, Mumbai’s favorite destination centre, is all revved up to host Azure Marcomm’s first edition of The Cruise India Tour Bike Week, Mumbai’s first ever dedicated bike week from the 17th to the 23rd of February 2014. This bike week will kick-start an 8000 km rally across India for the cause of empowerment of women supported extensively by female bikers taking the entire number of participants to about 600 riders.
Spread over a week with each day dedicated to one particular aspect of biking coupled with participation from bike enthusiasts, vintage bike owners, several popular biking clubs, stuntwomen, musicians and passionate bikers, The Cruise India Bike Tour Week will give Mumbai a taste of adrenalin right in the heart of the city. Every initiative has been entwined with High Street Phoenix’s regular properties ensuring cohesive brand syndication. This initiative will feature accomplished names in the biking fraternity like Urvashi Patole, Anam Hashim, Dayal Bharadwaj, industrialist Kapil Pathare and Arjun Bafna.
Monday will see a bike flea market at the Courtyard featuring various stalls related to different aspects of biking, Tuesday will see an actual mean machine being assembled by Adil Dumasia, Wednesday will see a Vintage Bike Show, Thursday will witness a rock concert featuring the popular bands What’s In The Name and A Quarter Down, Friday will see an exhibition of images and videos clicked by bikers from their various odysseys supported ably by the Red Bull Content Pool. Finally Saturday and Sunday will see the Cruise India Weekend where Mumbaikars get a chance to witness numerous stunts performed by ace stuntwomen and stuntmen of Rubber Smoking Angels & BMX bikers at the Courtyard. Also get a chance to enjoy the Chopper Shows with a performance by the Grid Girls accompanied by the kick-off of the 8000 km pan-India rally.
Coming to the associates, Urvashi Patole started India’s first female bikers association called BIKERNI. Bikerni also holds the Limca Book of Records 2013: Largest All-Women Motorcycle Expedition to Khardung-La, the highest motorable road from Delhi to Nubra Valley. Anam Hashim is the youngest female stunt icon of India who has many awards under her belt. Dayala Bharadwaj, the “One Man One Bike & One World” rider, is a 36 year old Indian from Vishakhapatnam (Vizag) who flew out from Bombay en-route to Tehran (Iran) with his Indian made motorcycle on 18th April and is the only Indian to make world trip ALONE on his motorcycle.

Are you ready to rev yourself for this week-long thrill fest?

The events per day are as follows:
Monday, 17th Feb: Bike Flea Market – Get a chance to shop for vibrant and rugged biking gear from Buckaroo or you could get inked at Bhata’s Tattoo which uses a form of Vedic Art for tattoing. There will also be Fmcustomiser which customizes helmets, body graphics, paint jobs for cars & bikes along with Butterfly 46 which uses Electroluminescent to enhance the look of bikes.  You can also get a chance to buy some super cool Cruise India Tour merchandise along with GoPro, a brand of high-definition personal cameras, often used in extreme action video photography. (Makeover Monday)

Tuesday, 18th Feb: Make Your Own Chopper & Workshop by Adil Dumasia’s Transfigure Custom House. Transfigure Custom House (TCH) was established in January 2012, conceptualized & founded by Adil Dumasia, an ex-merchant navy officer, automobile enthusiast and a bike lover. TCH has won the 1st prize for best custom bike award at the Royal Enfield Rider Mania 2012 and runners up at Rider Mania 2013. TCH was chosen as one of the custom bike builders in the IBW 2013 Biker build-off and in the Open class build-off for IBW 2014.
Adil Dumasia’s Transfigure Custom House will conduct a workshop session wherein Adil will enlighten audiences about the entire process of customization of a bike followed by the designing, fabrication, building, testing and delivering the bike. (Talent Tuesday)
Wednesday, 19th Feb: A display of some of the best vintage bikes showcased by some of the most passionate bike collectors and enthusiasts around, your one chance to see those old mean machines and classics within one premise. (World Wednesday)

Thursday, 20th Feb:  A rock concert featuring popular bands What’s In The Name and A Quarter Down, Blues/Hard Rock band, as part of MaxRockers, India’s Largest Multicity Rock Tour in association with 9XO Ome Grown. (Thursday Jam-ups)

Friday, 21st Feb: Bikeography – A display of images and videos clicked by riders because only a passionate rider understands the zest of cruising and the thrill of his odysseys. Every biker has his own vision of the road that he passes by and he has his own expression of the ride that he lives by, at Cruise India they call it “THE BIKOGRAPHY”.
Link: http://www.cruiseindiatour.com/index.php/in-theaters/item/9-bikeography
Supported by: Redbull (contentpool) www.redbullcontentpool.com

Saturday, 22nd Feb: Cruise India Weekend - This day will be solely dedicated to the display of various bike related stunts by the adrenalin pumping group “Rubber Smokin’ Angels” followed by a coterie of experienced BMX Stunt Bikers. Established in October 2003, Rubber Smoking Angels (RSA) is one of the first biker clubs of India focusing mainly into the motorcycling disciplines of Sport Riding, Stunts and Drags. RSA Stunters and Draggers have won two trophies in SpeedRun 2008 organized in Mumbai. One of the RSA members won the first place in Yamaha Racing Challenge 2009 under Expert Class organized in Mumbai while another successfully auditioned for Pulsar MTV Stuntmania Reloaded in 2009 and made it to the Final 12 Participants. RSA riders have been winners of Apache Racing Experience 2011 in 160 and 180 Racing categories and Team RSA achieved a podium finish at the Motocross Event conducted in Pune in 2010 under Indian Class category.

Sunday, 23rd Feb: Cruise India Weekend - Sunday morning 9.30 am will see the flagging off of the 1500 odd riders from High Street Phoenix for the 8000 km long nationwide The Cruise India Tour for empowerment of women.  The rest of the day will see a plethora of live band performances to conclude the week’s success on a musical note.

About High Street Phoenix:
High Street Phoenix (HSP), is the first retail led consumption centre developed in India over a sprawling 3.3 million square feet. It houses over 500 brands including a variety of F&B, entertainment, commercial and residential complexes.  Pioneered by The Phoenix Mills Co. Ltd., HSP is led by its young, dynamic Managing Director, Atul Ruia and his team of professionals. At HSP, each zone has been specifically conceptualized and designed to offer an international experience and as an answer to emerging urban agglomerations typically defined as 'mixed used developments'.
The centre houses 3 distinct shopping zones viz. Skyzone, Grand Galleria and High Street Units (HSU).The multi-leveled Skyzone boasts of anchor stores of leading national and international brand retail outlets. The Grand Galleria caters to impulse shoppers and is connected to PVR Cinema’s 2000 seater 7 digital screens multiplex. The HSU houses a variety of stores which cater to niche lifestyles consisting of artifacts, handicrafts, stylish accessories, apparel and jewelery stores including a gift store and an optician cum eye wear store. In a nutshell, HSU houses almost everything you can possibly desire to make a truly memorable retail experience.
Popularly known as the heart of HSP, ‘The Courtyard’ - true to its name, presents the perfect platform for celebration and festivities. Completing this picture are an array of eateries that surround it. With a variety of first-of-its-kind retail stores, flagship stores and international brands under its umbrella is hard to resist. The centre today stands as testament to mixed used development and is a unique destination with a wide variety of choices to appeal to all segments of the consumer across the board. 

HSP has added one of Mumbai’s, first luxury and premium luxury retail and entertainment destination, appropriately christened, ‘Palladium’. Palladium has, in a short span of time become an iconic landmark not only for Mumbai but for the entire country and offers four levels of exclusive shopping in an atmosphere of extraordinary sophistication and refinement all under one elegant roof.

The centre also has an expanded car park area making it one of the biggest car pool areas in Mumbai clocking on average of nearly 6,000 vehicles each day.

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