Thursday, February 13, 2014

Ariel successfully makes an attempt to create a Guinness World Record for the ‘Largest Laundry Lesson’ in the world, on the Power of 1-Wash technology

Ariel along with Raveena, Sakshi, Rituparna & Madhoo teach women from different parts of India to fight their toughest stains in 1-Wash
Ariel successfully makes an attempt to create a Guinness World Record for the ‘Largest Laundry Lesson’ in the world, on the Power of 1-Wash technology

A  Guinness World Record  was attempted by Ariel & Raveena Tandon, Sakshi Tanwar, Rituparna Sengupta & Madhoo, when over 282 women came together to be wowed by the power of Ariel’s 1-wash technology to battle away some of India’s toughest everyday stains. Ariel India proved it could get rid of these stains by inviting women to witness the proof of performance right in front of their eyes. The 4 celebrities spearheaded Ariel’s power of 1-wash, by showing women across the country how to fight the toughest stains, like food stains, using Ariel.
Ariel decided to let the product do the talking, by setting the stage for the ‘Largest 1 Wash Laundry Lesson’ in the world to emphasize that women across the country can heave a sigh of relief when it comes to toughest stains in just 1 wash.
Talking about her experience was the Bollywood actress & celebrity mother Raveena Tandon, “Pre-motherhood I never bothered about a food stain but after becoming a mom any sort of food stain gives me a nightmare. Particularly after family get-togethers and special occasions, when clothes get ruined by stubborn stains. However, Ariel gave me the power of 1 wash which gives the perfect cleaning I was looking for, & hence I decided to champion this message to women across the country and what better way than to break a record with a brand like Ariel that breaks records! !”
Indian television superstar, Sakshi Tanwar, was delighted to be part of history, “My Mom is a wonderful cook and since I hail from a North Indian family, my family has always been a big time foodie. My brother & Dad relish everything my Mom cooks, particularly her Daal Makhani! However, getting rid of those nasty food stains has always been a struggle for her. Ever since we started using Ariel, with its superior 1-wash technology, stains are a thing of the past, and now our garments at home are always spotless. Dal Makhani has never tasted so good!”
“When I got to hear about the latest innovation, I had to see for myself If Ariel could battle away the Macher Jhol stains in 1-wash! Being Bengali, we enjoy our food and we love our curries. However, the tough macher jhol stain always ruins my husband’s shirts. With Ariel, we’ve won the battle against macher jhol in just 1-wash!  I am delighted to spread this message to wives and mothers across the country, and on this Guinness record-breaking day, would like to tell the women of Bengal that macher jhol stains are history!” said the popular actress Rituparna Sengupta.
“Back at home, Sambhar stains are a real nightmare, and hence it’s always difficult to enjoy a meal. As a south Indian delicacy, sambhar is a staple part of our diet, but unfortunately it’s always been a staple part of our clothes stains as well. I can’t remember the number of times my husband’s lungis have been ruined by a sambhar stain. But being here today as part of  this world record attempt, and seeing the proof of Ariel’s 1-wash technology and battling away the toughest of food stains, has been an amazing experience, one that I wish to share with the women of South India”, said the popular film star Madhoo.
“We are delighted that Ariel is breaking a Guinness World Record today. Ariel is a brand that is synonymous with superior technology & innovation. Everyday stains like – Daal Makhani, Sambhar etc. are the toughest challenge for women across the country and in a country as diverse as India the challenge is amplified. Ariel’s superior 1 wash technology gives our consumers the benefit of getting rid of the stains that plague them in a record breaking 1wash”, said Ms. Vidya Murthy, Associate Marketing Director, P&G India.
P&G serves approximately 4.8 billion people around the world with operations in approximately 70 countries worldwide. P&G is one of the largest and amongst the fastest growing consumer products companies in India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®, AmbiPur®,Pampers®, Pantene®, Oral-B®, Head & Shoulders®, Wella® and Duracell®. P&G operates through 3 entities in India of which 2 are listed on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble Hygiene & Health Care Limited’ and ‘Gillette India Limited’, whereas the unlisted entity (which is a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter & Gamble Home Products Ltd.’ Please visit for the latest news and in-depth information about P&G India and its brands.

P&G Shiksha
Ariel is proud to be associated with P&G Shiksha, the company’s flagship corporate social responsibility program. Every time you buy an Ariel product, in January, February and March, a part of the proceeds go towards P&G Shiksha. Till date, P&G Shiksha has helped over 420,000 children gain access to education by building/supporting over 220 schools across India in association with NGO partners like Army Wives Welfare Association (AWWA), Round Table India (RTI), Save the Children (STC). P&G has made a cumulative donation of over Rs. 28 crores since inception towards building new schools, providing critical infrastructural amenities at existing schools or reviving non-operational government schools.

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