Wednesday, December 4, 2013

Veet launches a new Naturals hair removal cream range for glowing & smooth skin with gentleness of natural extracts

Veet launches a new Naturals hair removal cream range for glowing & smooth skin with gentleness of natural extracts
  • Enriched with 100% Natural Extracts
  • Available in two variants – with Papaya extracts for Normal-Dry Skin & with  Camellia seed oil extracts for Sensitive Skin
  • Launched with a new TV commercial starring Veet brand ambassador Katrina Kaif

Mumbai, 03 December, 2013:  Veet, the world leader in depilatory products, has launched for the first time ever a new “Naturals” hair removal cream range. Enriched with 100% natural extracts and formulated with mild and refreshing, nature-inspired fragrances , New Veet Naturals Hair Removal is a premium and naturally enhanced solution for getting smooth and glowing skin, gently. The range will be available in two variants – with Papaya Extracts for Normal-Dry Skin & with Camellia Seed Oil Extracts for Sensitive Skin. Reinforcing the importance of India, this Naturals range innovation has been first launched in India, before an international roll-out across countries.

A robust 360 degree marketing campaign to promote Veet Naturals has been launched led by a new TVC starring the brand ambassador of Veet and Bollywood’s reigning actress – Katrina Kaif.  In line with the premium beauty codes owned by Veet, the commercial reaches out to savvy women looking for a naturally enhanced hair removal experience.  It challenges the realms of possibilities by transporting her into an imaginary world of dreams, where nature magically surrounds her and grants her the goodness of its special ingredients, making her skin smooth and glowing, gently.

Speaking on the occasion, Mr. Akhil Chandra, Managing Director, RB India said, “Innovation forms the core of our DNA and being the market leader, we believe it is our responsibility to deliver better solutions to our customers. Our new Veet Naturals range combines Veet’s expertise at hair removal with the goodness of 100% natural extracts, leaving skin smooth and glowing. Plus, this breakthrough innovation is infused with refreshing, nature-inspired fragrances and formulated with a superior technology that ensures a pleasant hair removal experience like never before.  We have a robust 360 degree marketing campaign panning across print, digital, and tv, led by our new TVC starring our brand ambassador, Katrina Kaif.”

All new Veet Naturals Hair Removal Cream range is available in two pack sizes of 25gms and 60 gms, priced at Rs 60 and Rs 100 respectively.

About Veet:
Veet - one of the leading brands from Reckitt Benckiser’s portfolio is the leader in Hair Depilatories worldwide and is available in more than 50 countries. Veet, World's No 1 hair removal cream, was launched in India in November 2004. It is endorsed by supermodels around the world. In India, leading Bollywood actress Katrina Kaif is the brand ambassador for Veet. Also visit

About Reckitt Benckiser:
Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have trebled and the market cap has increased by five times.  Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. It’s health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French’s, and they account for 70% of  net revenue.

RB people and its culture are at the heart of the company’s success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in CSR where the company has reduced its Carbon footprint by 20% in 5 years and is targeting now to deliver a 1/3 reduction in water use, 1/3 further reduction in Carbon and have 1/3 of its net revenue coming from more sustainable products by 2020. RB has been recognised as a sustainability leader in the CDP Global 500 Carbon Performance Leadership Index and received a 2013 Sector Mover Sustainability Award in the 10th Sustainability Yearbook.  It is also the Save the Children charity’s largest FMCG global partner. 

The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, The company employs approximately 38,000 people worldwide.

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