Dubai’s Skyline of Icons Light up to Celebrate the End
of a Landmark Year
-
Dubai Attempts to Set World Record for ‘Largest Fireworks
Display’ with The Palm Jumeirah, Atlantis The Palm and the islands of The World
as the stage
-
Burj Khalifa and Burj Al Arab Join Celebrations with
Spectacular Shows
Mumbai,
December 9, 2013: On 31 December, the skyline
of Dubai will be lit up with a host of impressive fireworks displays which
promise to place the city as one of the world’s premier locations in which to
mark the end of 2013. The festivities will centre around the iconic landmarks
of the city including Burj Khalifa, Burj Al Arab, The Palm Jumeirah and Atlantis
the Palm.
Since its opening in 2010, the
celebrations at Burj Khalifa, the world’s tallest building, have been shown
around the world and this year will be no different, with the images joined by
those of a spectacular show which will use the coastline of Dubai as the stage
for a breathtaking display which will begin shortly before midnight and last
for more than 20 minutes. Organisers are optimistic that the extraordinary
pyrotechnic displays will be the culmination of a string of successes and
celebrations for the UAE, following Dubai’s recent World Expo 2020 win and the
country’s commemoration of its 42nd National Day anniversary.
The show will start with an
attempt to break the Guinness World Record for the ‘Largest Fireworks Display’,
a six-minute display choreographed across the whole of The Palm Jumeirah and
the islands of The World. The World Record breaking attempt will cover a
distance of over 99.4km of seafront and feature 450,000 colourful fireworks and a series of scenes designed
exclusively for the show and set to a musical soundtrack designed for the
event. Visible from vantage points across Dubai, all hotels on The Palm
Jumeirah will be hosting parties and events to celebrate their involvement in
the world record attempt, demonstrating the appeal of The Palm Jumeirah as one
of the region’s most exciting tourism destinations.
As the six-minute
world-record attempt concludes, a 15 minute display covering a one kilometre
stretch of the Jumeirah beach will commence, with the Burj Al Arab, Madinat Jumeirah
and Jumeirah Beach Hotel as the stunning backdrop.
While
the world-record attempt is taking place, in Downtown Dubai residents and
visitors will be able to enjoy fireworks cascading down Burj Khalifa. The best locations to enjoy the fireworks include Burj Park, an island overlooking Burj Khalifa, set on
Burj Lake or the Waterfront Promenade lining The Dubai Mall; Burj Plaza; the
3.5km Emaar Boulevard; and other areas in Downtown Dubai.
The
shows, and the numerous other events that will take place across Dubai on the
31st, including a fireworks and water and light show at Dubai
Festival City, will create a city-wide spectacular and a memorable occasion for
residents and visitors.
His Excellency Helal Saeed Almarri, Director General
of Dubai’s Department of Tourism and Commerce Marketing (DTCM), commented: “The celebrations will mark
the end of a momentous year for Dubai – a year which we will reflect on with
pride and has laid the groundwork for a prosperous future. The highlight was
winning the bid to host World Expo 2020, an event which will provide a unique
platform on which to communicate the remarkable story of a young city and
nation and allow us to positively shape global perceptions of the Arabian Gulf
as a destination for both business and leisure. This was also a year when Dubai
was named as a ‘Travellers Choice’ destination by Trip Advisor, an accolade
that demonstrates our strong position amongst opinion formers in the travel
industry, and a number of announcements regarding new hotels and billion dollar
orders at the recent Dubai Airshow demonstrated the exciting years that lie
ahead.
“The recent celebrations of
the Expo win and the 42nd National Day have shown the ability of
Dubai’s government and private sectors to come together and mark important
occasions with creativity and style. The night of the 31st December
will prove to be no different and once again images of our Emirate will be
shown around the world as we look forward to a busy 2014 which starts with the
Dubai Shopping Festival as the opening of a packed calendar of events. We look forward
to a memorable night and to residents and visitors coming together to celebrate
our Emirate.”
Carl Vaz,
Director ‐ DTCM India said: “The
fireworks display on the 31st of this month will be a fitting
tribute to our recent World Expo 2020 win and a brilliant way to bid 2013
goodbye and welcome the New Year 2014. India continually represents a top
source market for visitor traffic into the emirate and thus for the period of
December, we have partnered
with key travel and tour operators for the announcement of special luxury
packages during this festive period.”
Vaz further added: “With Dubai being
positioned a global events destination, the New Year will commence with the 19th
edition of the internationally
acclaimed shopping extravaganza - Dubai Shopping Festival (DSF). In addition to the
shopping and prizes, hundreds of events and activities await residents and
visitors and we are
confident that Indian visitors can look forward to a unique experience in Dubai.”
The world-renowned Fireworks by Grucci has
been commissioned to put in place the pyrotechnic designs for the world-record
attempt, creating an awe-inspiring and real-time experience for viewers in
Dubai and across the world.
***
About Dubai’s Department of Tourism and Commerce Marketing (DTCM)
With the ultimate vision of positioning Dubai as the world’s leading
tourism destination and commercial hub, Dubai’s Department of Tourism and
Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to
global audiences and to attract tourists and inward investment into the
Emirate.
DTCM is the principal authority for the planning, supervision,
development and marketing of Dubai’s tourism sector; markets and promotes the
Emirate’s commerce sector; and is responsible for the licencing and
classification of all tourism services, including hotels, tour operators and
travel agents. Brands and departments within the DTCM portfolio include Dubai
Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail
Establishment (formerly known as Dubai Events and Promotions Establishment). In
addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.
No comments:
Post a Comment