VLCC Launches Largest Customer-Led Anti-Obesity
Initiative with a Global Symbol
~ Public Service Campaign Urges People to Take ‘Orange
Pledge’ to Combat Obesity ~
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Delhi /
Mumbai, November 26, 2013: On occasion of the Anti-Obesity Day TM,
which the company has been observing on Nov. 26th of every year for
the last 13 years, premier Wellness brand VLCC has launched its largest Anti-Obesity
initiative to date - which is being simultaneously observed across 12
countries in Asia where it direct company-managed operations - by urging people
with weight and weight-related problems to take the ‘Orange Pledge’.
VLCC has
also created an easily identifiable symbol – the orange dot – to
serve as a global mnemonic for Anti-Obesity and
also a call for action to make people get out of their comfort zones and take
responsibility for their health and wellbeing.
Speaking on the unveiling of the public service
campaign here today, Mrs. Vandana Luthra, Founder
and Mentor, VLCC, said: “Individuals can be responsible for their
own well-being only when they have access to a healthy lifestyle. Our aim is to
make people aware about the importance of developing wholesome eating habits,
implementing a suitable exercise regime, and adopting healthy lifestyle
choices. The ‘Orange Pledge’ is all about leading people towards a
better quality of life. At VLCC, the core of our business is to transform lives
by making fitness, beauty and health accessible to all sections of society and
this initiative brings us a step forward in achieving this vision.”
People can sign up for the ‘Orange Pledge’ by
visiting any VLCC Slimming, Beauty & Fitness Center in India, Sri Lanka,
Bangladesh, Nepal, Malaysia, the United Arab Emirates (UAE), Bahrain, Oman and
Qatar or online on www.orangepledge.com.
VLCC is also inviting individuals and corporate groups to join the ‘Orange
Pledge’ initiative.
VLCC has already started conducting health and
wellness camps at corporate offices across India. The company has begun the
process of reaching out to children to educate them about the importance of
staying healthy and is organizing painting competitions on the theme of healthy
living. Awareness campaigns on obesity are being conducted at joggers’
parks and various Resident Welfare Associations.
Dangers posed by Obesity
Since 2001, VLCC
has been observing November 26th as Anti-Obesity DayTM in all
the countries where it has operations, to raise awareness about the ills of
obesity. This year’s awareness communication stems from alarming statistics
that have emerged from the World Health Organization’s (WHO) March 2013 report1.
The study indicated that Overweight and Obesity are the primary causes
for 44 per cent cases of diabetes and 23 per cent cases of ischaemic heart disease. Besides, 7-41 per cent of certain cases
of cancer are also attributable to Overweight and Obesity.
The WHO says
that Overweight and Obesity are also on the rise in India. According to
the WHO’s NCD Country Profiles 2011, 9.9% of Indian males and 12.2% of Indian
women are overweight. The WHO says that 1.3% of Indian males and 2.4% of Indian
women are obese2.
As per the
National Family Health Survey (NFHS-3) India 2005-06 coordinated by the
International Institute for Population Sciences (IIPS) under the aegis of the
Government of India3, obesity is a growing problem among
several groups of Indian women. It is more acute in urban settings, and among
women who are well-educated and belonging to households with a high standard of
living.
The NFHS-3
Survey said obesity is particularly prevalent for both men and women in
Delhi, Kerala and Punjab. Obesity among women is highest in Punjab (9%),
followed by Delhi (8%). More than 25% of women in Punjab, Kerala and Delhi are
overweight or obese. Tamil Nadu and Goa also have a high percentage of
women obesity (over 20%).
Even among those
living in slums, overweight and obesity are major problems. In the slums
of Chennai, Hyderabad, Kolkata, Meerut and Mumbai, at least a quarter of women
are overweight or obese.
References:
NOTES FOR EDITORS
About VLCC Group
VLCC is widely recognized
in India and abroad for its holistic, scientific and completely natural
weight-management practices and therapeutic beauty solutions addressing the
mind and body. Today, with operations at 300 locations in 121 cities across 16
countries, employing nearly 6,000 worldwide, and over 10 million satisfied
customers, VLCC:
·
Manages the largest chain of
Slimming, Beauty & Fitness centers across Asia
·
Runs Asia’s largest network of
vocational education academies in Beauty & Nutrition
·
Manufactures
in Switzerland and the company’s plants in India,
Bangladesh and Singapore a comprehensive range of skin care, hair-care
and body-care products under the VLCC Natural SciencesTM,
Skin MTXTM, BellewaveTM and EnavoseTM
banners which are not only used as consumables in treatments and therapies at
all VLCC Wellness Centers globally but is also retailed through over 90,000
retail outlets, salons and parlors across South Asia, the Gulf Cooperation
Council (GCC) countries and South East Asia, and
·
Has direct, company managed operations in India, Sri Lanka,
Bangladesh, Nepal, Malaysia, Singapore, UAE, Oman, Bahrain, Qatar, Kuwait,
Saudi Arabia and Kenya
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