Bollywood star Arbaaz Khan and Ace CricketerRahul Dravid unveil the latest innovation from the house of Gillette, The Fusion Power Phantom ~A razor so superior in technology that you barely feel the blades

Bollywood star Arbaaz Khan and Ace CricketerRahul Dravid unveil the latest innovation from the house of Gillette, The Fusion Power Phantom

~A razor so superior in technology that you barely feel the blades

~Bollywood diva Jacqueline Fernandes appreciates Gillettefor its endeavor in enabling men to look their best, and encourage men to be clean shaven~

Mumbai, 28 October, 2013: Ace cricketer and Brand ambassador of Gillette Rahul Dravid, Actor Director Arbaaz Khan, Bollywood Diva Jacqueline Fernandescame together to launch Gillette’s latest innovation – The Fusion Power Pahntom razor. Designed in smooth black finish colour, the razor represents India’s most superior technology - Abattery operated shaving systemwhich has 5 blades on the front and one precision trimmer at the back, bringing the breakthroughoffering to stepchange the shaving experience for Indian men.

The elaborate launch in Mumbai saw Rahul Dravidand Arbaaz Khan shave with the best in classGillette Fusion Power Phantom shaving system. The stars encouraged men to be clean shaven and highlighted the most superior shaving system that enables men to shave beyond the face. The razor combines revolutionary blade technologies to offer thesmoothest shave in a way that you barely feel the blades.Gillette Fusion Power Phantom razor includes a range of features designed to enhance comfort and precision while shaving.

These include:

·         Power shaving system:Gillette Fusion Power Phantom is the first razor to bring advanced electronics to wet shaving to offer the ‘best powered wet shave ever’. It generates soothing micropulses that reduce friction, increase razor glide, giving a smooth shave where you barely feel the blades. The patented on-board micro-chip optimizes the performance of the razor by regulating the voltage and frequency.

·         Ergonomic handle:Complementing the product name, The Gillette Fusion Power Phantom is designed in smooth black finish colour. The handle is sleek with elastomer placed on both sides to provide a more secure grip and better control

§  Automatic Shut-off turns off the razor after about eight minutes in case of accidental activation

§  Low-Battery Indicator Light illuminates when the AAA battery needs to be changed

·         An Enhanced Indicator Lubrastrip: Gillette Fusion Power Phantom blades feature Gillette’s most advanced blade coating technology infused with Vitamin E, Aloe and natural oils:  fades from blue to white, signaling when optimal shave conditions have been reduced

·         5 Blade Shaving Surface: The razor features a breakthrough 5 blade Shaving Surface™ technology on the front of the shaving cartridge. The blades are spaced 30 percent* closer together than MACH3 blades. This creates a “Shaving Surface” that distributes the shaving force across the blades for significantly less irritation and more comfort

·         The Precision Trimmer™ blade:  This is a single blade built into the back of the cartridge, allow men to easily trim sideburns, shave under the nose and shape facial hair

·         The new Flexible Comfort Guard: This feature follows the contours of the face to help the shaving surface comfortably shave closer

Commenting on the launch of Gillette Fusion Power Phantom, Deepa Vaidyanathan, Head Brand Communications, P&G India, said, “Innovation has been at the heart of Gillette.Over the last 100 years,we have been committed to delivering superior grooming solutions which are safe, convenient and easy. Our product portfolio has a solution for every man. Starting from Gillette Guard, Mach 3 range to most superior technology Fusion range, our products cater to a vast segment, addressing the most basic to elevated shaving needs of men.  Our latest innovation – Gillette Fusion Power Phantom razor is designed in a way to deliver the smoothest shave ever. The razor with a power buttongenerates soothing micropulses that reduce friction and increases razor glide making it great even for men with elevated shaving needs - shaving beyond the face.The Gillette Fusion Power Phantomshaving system brings advanced electronics to wet shaving to deliver the best powered wet shave ever. Priced at just Rs.349*, Gillette Fusion Power PhantomRazor and Fusion Hydra Shaving Gel guarantees an unparalleled shaving experience through a next generation shaving technology at an affordable price.”

Rahul Dravid, the power house cricketer, known to sport the clean-shaven look added, “Gillette is the only male grooming brand which believes in giving men a new reason to shave. With groundbreaking innovation and superior technology, the brand has elevated shaving experience, and representingGillette is an honour for me.I have immense faith in Gillette products and have been using them since the longest time. I relate best with the brand for the common value we share, which is Precision. As much as it is the core of Gillette engineering, it has been the core of my cricketing career.Additionally, being clean shaven has been a part of my health regime. Shaving makes me feel more confident, and I also feel more fresh and clean. It is even true in case of most Indian men, as *80 % of the men think that confident men should be clean shaven.A razor that looks into all aspects of shaving and still ensures the best shave with the most ease is rare and over, 98% of Indian men agree that the razor needs to be gentle on skin. Gillette Fusion Power Phantom’s special features ensure the smoothest and comfortable shave ever;it glides on the skin in a way that you barely feel the blades. After having used Gillette Fusion Power Phantom, I can testify that Fusion Power Phantom provides a significantly superior shaving experience. This razor is a step change vs. Mach 3 and is truly the best a man can get.”

Excited at the launch of Gillette Fusion Power in India, Actor & Director Arbaaz Khan said, “My association with Gillette goes back a long way, I have seen the brand evolve in India. It is one brand which has a solution for every man. As an actor, my grooming routine is not consistent, hence arises the need of a product which will not only help me shave, give me the smoothest, fastest and comfortable shave. Playing different characters also demand different looks, and Gillette products have always come to my rescue in all situations.  With the new Gillette Fusion Power Phantom shaving system, shaving has become effortless. It has marked the beginning of a more evolved system for men with elevated grooming needs. For instance *82 % Indian men feel that clean shaven men are more hygiene conscious &*79% of Indian men feel more confident when they shave their face and body. Gillette Fusion power Phantom is the perfect solution for them; they can now shave beyond their face at ease with this product. Shaving is so easy and smooth that even I can even use this razor to shave beyond my face. Now,we are exposed to a product which is truly next-gen and superior in the category.”

Bollywood Diva, Jacqueline Fernandez commenting at the launch said, “Grooming includes several things like well-maintained hair, clean nails, smelling good & overall hygiene amongst the rest. But, you have to start somewhere and men can do that with shaving every day to be clean. If women can spend hours on grooming to look good, we would like men to do the same not just for us, but to be more attractive, as well. I have always felt if a man is clean- shaven, half the job is done as far as grooming is concerned. Shaving is an important aspect for men and I am glad that Gillette has launched the Gillette Fusion Power Phantom range- a razor so superior in technology which makes shaving most effortless. Now, every Indian man, from different walks of life, has no excuse not to shave every day.”

* Based on research conducted by Nielsen among over 400 men in India in October 2013

The Gillette Fusion Power Phantom razor is available in retail outlets across the country from October 2013 at an attractive price ofINR 349* only. Fusion Hydra Gel will also be available at INR 299*. 

The Gillette Fusion Hydra Gel

Fusion HydraGel's formula hydrates to soften hair and helps protect skin, so your razor can comfortably glide for an incredibly comfortable shave. The HydraGel helps to:

Ø  Reduces drag and create cushioning film under the blade

Ø  Reduces friction

*(All prices are MRP inclusive of taxes)

About Gillette India

Gillette India Limited (GIL) is one of India’s well-known FMCG Companies that has in its portfolio GILLETTE MACH 3 TURBO, ORAL-B and DURACELL– world’s leading brands and has carved a reputation for delivering high quality, value-added products to meet the needs of consumers. GIL’s brands take pride in being socially conscious via their participation in project SHIKSHA, a national consumer movement that supports the education of underprivileged children in India.  Please visit www.pg.com for the latest news and in-depth information about GIL and its brands.