Philips Lighting Signs Ranbir Kapoor as Brand Ambassador Drives the transformation to LED Lighting by showcasing its endless possibilities through the brand’s biggest ever marketing campaign

Philips Lighting Signs Ranbir Kapoor as Brand Ambassador

Drives the transformation to LED Lighting by showcasing its endless possibilities through the brand’s biggest ever marketing campaign

Mumbai, October 24, 2013: Philips, India’s leading Lighting company, revealed Bollywood actor Ranbir Kapoor as its brand ambassador at a press event in the city today. The market leader in LED lighting – Philips, is drawing attention to its LED lighting solutions by going for the brand’s first ever celebrity endorsement. The biggest ever marketing campaign by Philips Lighting will feature Ranbir, who will endorse Philips’ range of LED Lighting solutions, which are dynamic in both style and performance.

To showcase the endless possibilities of LED lighting, Philips Lighting is reviving the iconic song ‘Saara Zamana Haseeno Ka Deewana’ through a contemporary music video featuring Ranbir in a dynamic suit of LED lights. The music video and the television commercials based on the core idea of “Philips LED – See What Light Can Do” will be on air from Oct 25^th. The campaign has been directed by Prasoon Pandey - one of the industry’s best, and conceptualized by Ogilvy.

Philips Lighting is taking the lead in driving consumer preference to the LED phenomenon, by bringing forth its performance and style aspects. LEDs offer unlimited opportunities in lighting with the play of colors, dimming and compatibility with controls. This, in combination with the functional benefits like energy saving (up to 80% over conventional lighting), long life (10–15 years of life) and eco-friendliness (no UV/IR radiations), makes it the best lighting technology available. Lighting consumes approximately 20% of the electricity globally, and with the use of new and efficient LED solutions combined with smart lighting controls, it has the ability to reduce energy spends by a staggering 40%.

Nirupam Sahay, President, Philips Lighting India, said, “Given that LED Lighting technology is relatively new, consumer awareness of the benefits associated with it is low. As industry leaders, we need to drive the conversion from conventional lighting to LED Lighting, which is clearly the future of Lighting. We aim to achieve this by building mass appeal through an impactful campaign that makes people sit up and take notice. Having Ranbir as the brand ambassador allows us to communicate the benefits through a medium that resonates most with Indian consumers, and he is best suited to bring the dynamic nature of the category to life”.

Expressing his excitement, Ranbir Kapoor said, “Endorsing India’s No.1 Lighting brand Philips is a great opportunity, and I am privileged to be associated with this power house of innovation. Philips is a brand that delivers innovation that matters to you and me. I am thrilled to be associated with LED Lighting technology which is not only NextGen but is also environment friendly. I personally believe in LED lighting, which is clearly the future of lighting.”

Sumit Joshi, Head - Marketing, Philips Lighting India, further added, “It is after a long time that a Lighting company has a high profile Bollywood actor as brand ambassador. The strategy is to differentiate and lead the change from conventional to LED in the market with the right combination of strong value propositions and glamour. The choice of having Ranbir was an easy one as we wanted to get on board a brand ambassador who represents dynamism and modernity and is constantly experimenting with possibilities on the silver screen. He also comes from a family which has been a legend in the Bollywood industry, and we saw synergy with the 125 years of heritage of Philips Lighting. With his remarkable appeal across different segments of consumers, we are confident that this campaign will be a huge success.”

Vivek Sharma, Chief Marketing Officer, Philips India, commented, “As LED Lighting becomes more and more important for Philips’ business in India, the company took this big step of launching a huge integrated marketing campaign for the category. As Philips, we have signed on brand ambassadors for the company’s other businesses in the past, and we believe it adds to the brand recall and helps drive demand for a relatively new category.”

The comprehensive 360 degree campaign covers all important media including Print, Outdoor, Out-of-home, PR and Digital alongside Television. Philips Lighting has engaged Ranbir Kapoor for a longer term arrangement, and the brand plans to continue to actively reach out to the consumers through various marketing innovations.

About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 114,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Philips Lighting India

Philips is a diversified health and well-being company, focused on improving people’s lives through timely and meaningful innovations. As a world leader in healthcare, consumer lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental consumer insights.

Philips India, India’s largest lighting company operates in business areas of Light Sources & Electronics, Professional Lighting Solutions, Consumer Luminaires, Automotive and Lumileds. Today, as the global leader in Lighting, Philips is driving the switch to energy-efficient solutions. With worldwide electrical lighting using 19 per cent of all electricity, the use of energy-efficient lighting will significantly reduce energy consumption around the world and thereby cut harmful CO2 emissions. Philips India has been consistently working with industry bodies such as ELCOMA, Bureau of energy efficiency and NGOs towards addressing India’s power crisis through promotion of energy efficient lighting in India.

Philips provides advanced lighting solutions for all segments: streets, offices, industries, retail, hospitality and homes. Philips is also a leader in shaping the future with exciting new lighting applications and technologies such as LED technology, which, besides being energy efficient, provides attractive benefits and endless new ‘never-before-possible’ lighting solutions. Philips is focused towards accelerating the shift to LED in both consumer and professional segments. The company has launched various indigenously developed LED solutions for the Indian households in the past few years. Developed at the Philips Lighting Innovation Center in Noida, the range of consumer LED bulbs adheres to India-specific environmental and infrastructural challenges such as voltage fluctuations, energy spikes and intermittent power supply. Philips has also reinforced its leadership in professional lighting by unveiling its next generation LED lighting solutions, including the LED-based solar street lighting range for Indian roads, and new additions to the LED professional solutions portfolio.

Philips has gained significant market momentum for its professional LED lighting solutions with multiple new customers in various industries including roads and infrastructure, hospitality, offices and retail, and city beautification. Today, various organizations are leveraging Philips’ 122 year old expertise in lighting combined with the company’s advanced capabilities across the entire lighting value chain – from light sources to total lighting solutions.

Philips also launched new categories such as Consumer Luminaires and Modular Switches in India in 2009. The company is the first organized lighting player in India to offer branded Home Decorative Lighting (HDL) range. The launch of the HDL category was driven by increasing demand for branded and quality solutions by home users and the company is making continuous additions to the range. 

Philips has the largest lighting distribution network in India that reaches out to close to a million electrical & non-electrical outlets across 1000 urban cities and towns. With a view to get closer to its end customers, Philips set up its first exclusive retail outlet, Philips Light Lounge, in New Delhi in 2009. Since then, the company has been investing in opening Philips Light Lounges across the country. Philips Light Lounge is an experience zone created to give customers a unique “see, touch and feel” experience of a wide range of world class decorative lighting concepts. The company today has close to 90 Philips Light Lounges across India.

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FIVE REASONS TO ADOPT PHILIPS LED LIGHTING…SAYS RANBIR KAPOOR!

1.   The world needs more light, and this light needs to be smarter and more efficient 2.   LED is the new hero it allows you to switch on lights & save energy 3.   Don’t take it Light-ly’ - unlock the potential of light with Philips LED 4.   LED is NextGen 5.   This Diwali, switch to Philips LED…it’s about performance & style! Product Note Philips announces the launch of new LED lighting solutions with brand ambassadorRanbir Kapoor. A brief look at some of the innovative products from Philips Lighting India: Product Description PRINCE 13W (New) Inspired by the prestigious U.S. government sponsored technology competition “L Prize Winner Lamp” design and specifications; Philips MASTER LEDbulb integrates leading high power LED light source and compact high efficiency driver into an innovative form factor. It employs hi-tech IC solution to ensure the dimming system control, and delivers high quality light, all-around the lamp, to ensure direct replacement of incandescent bulbs and CFL lamps in every application. The MASTER LEDbulb offers 80% energy saving compared to incandescent and 30% energy saving compared to CFL lamps with a longer lifetime of 25,000 hours (equivalent to 15 years if lit 4 hrs a day). Ideal for general lighting applications. LED BULB MINI (New) Looking at the ever growing need for an energy efficient and long lasting lamp, Philips brings LED Bulb Mini. Philips LED Bulb mini is a high energy efficient lamp with energy saving of 85% compared to incandescent lamp and 50% energy saving compared to CFL lamp. This is the most efficient LED Bulb with an efficacy of 92 lumens/watt compared to 55 lumens/watt for Genie 5W CFL lamp and having a life of 2.5 times that of a normal CFL lamp. Ideal for decorative fixtures and general lighting application. LUMIWARE WINE COOLER Just add a cool factor to any drink with this presentation bottle cooler that features white and coloured LED lights. It casts a beautiful aura of gently glowing light, illuminating bottles with a magical touch. LUMIWARE PLATTER Add a serving of style to fruit and more with this decorative presentation platter featuring coloured Philips LED lights. It casts a beautiful glowing light reflecting the colors of a rainbow. LUMIWARE VASE Add a flourish of fun to flowers and more with this decorative presentation vase that adds a glow to the flowers radiating their look. LUMIWARE COASTERS Add a colourful twist to a drink with friends with this set of four decorative glass coasters featuring coloured LED lights. Each glows with a wide range of colours, gently illuminating glasses with a magical touch. MYLIVING ACCENTS DELIGHT The Philips myLivingAccents Delight is a Diya-inspired LED candle designed to let families share blessings and features a dancing light that resembles the glow of a real candle, but without the risk of an open flame, hot wax and smoke. Philips Delight sits ergonomically in your cupped hand, and turns on and off in response to organic human gestures. PHILIPS CIELO Lightyourlivingroomwelltocreateawelcomingspaceforfriendsandfamilytocometogetherandbond.Theaward-winningPhilipsCielocomesinastylishandstrikinggold and matt black, and is treated with luxurious and high quality finishing and detailing that you can cherish for a lifetime. Itgivesnon-glaring,clearandnaturallightwith24well-hiddenLEDnodesthathavebeenspeciallydesignedtodistributelightevenlyaroundtheroom. 48000 LED TAPE (New) Any festival is incomplete without worshipping our deities and for Diwali we make sure our puja ghar looks the best for especially this day. Celebrate this Diwali by illuminating the throne of Goddess Lakshmi with Philips LED tape. Flexible and easy to customise, this LED strip can be put around the Mandir in a perfect shape. With 16 changeable colours, splash the Puja Ghar with a virtual rainbow. The LED tapes are easy to install with clips or mounting tape and the UV resistant casing protects you from unwanted radiation, and the range of colors keeps your decor choices lively. MyLiving LED Quad and Orbit (New) Living Room becomes the centre of all the activities during festivities. The new modern design of Philips Quad and Orbit creates a shining halo over the living room. You can sit and catch up with friends and family over old memories and can create new memories in a glowing and shining ambience. Available in three different styles ; the LED centerpiece with state of the art technology for extreme bright cool light, the decorative ceiling and pendant design, the new range is sure to create a beautiful diffused white ambiance. The LED Quad and Orbit range comes with Varilume technology that enables you to create the ambiance of your choice by adjusting the light intensity. myLivingColors Bloom A sumptuous palette of 16 million colors awaits home owners who pick Philips myLivingColors Bloom for their abode. The Philips myLivingColors Bloom was recognized at the iF Product Design Awards 2012, an international accolade that honors outstanding achievements in design. LivingColors Floral Bright sunshine yellow when it’s grey outside. A pale leaf-green to relax you. Touch the colour ring and LivingColors lights up your world in any shade you choose, from soothing pastel shades to rich, intense colours. Choose a color from a range of 16 million colours with a dimming and adjustable colour intensity. 11999 LED iCARE Give your eyes a break and breeze through long work sessions effortlessly with this ergonomic iCareLED desk light. The custom designed reflector enables apt lighting, while the 2D flexibility lets you direct light along the vertical plane 6000