Live your dream to feature on a Magazine Cover with Veet “Be the Diva” Season 3

Live your dream to feature on a Magazine Cover

with Veet “Be the Diva” Season 3

So, Get Ready. Get Glamorous! Enrol now on www.facebook.com/veetindia or visit www.veetbethediva.com

Mumbai, October 22^nd, 2013: Veet, the world leader in depilatory is back with a bigger season 3 of “Veet Be the Diva” contest. Celebrating the inner beauty and confidence of the Diva inside every new age girl today, Veet will help one lucky girl live her dream of featuring on the cover page of Femina magazine! The registrations for the contest are being done through the official Veet Facebook page - http://goo.gl/9CRAdA or visit www.veetbethediva.com and upload two self portraits along with basic contact information.  The last day for registration is 27^th October, 2013.

On the basis of the pictures submitted at the time of registration, the top 200 girls (50 girls per region) will be chosen for the regional auditions, which will be organised in Delhi, Mumbai, Kolkata and Bangalore towards end of November, 2013. From the shortlisted 50 contestants from regional auditions, top 10 will be chosen based on the online voting through the official Veet Facebook page.

Veet believes that every woman radiates beauty from within. A Diva is not only a model or an actress; she is the hidden beauty in every woman that’s waiting to be enhanced and recognized. With this thought, the annual mega hunt was launched by Veet in 2011.

In the past, the winners of the annual contest have got the opportunity to walk the ramp with Ponds-Femina Miss India 2011 and also an annual contract with KWAN, India's premier celebrity management firm, which manages celebrities like Ranbir Kapoor, Deepika Padukone, Chitrangadha Singh etc. This year the celebrations touch new heights as the winner gets a once-in a lifetime opportunity to feature on the cover page of Femina.

About Reckitt Benckiser:

Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, StrepsilsGaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite,Calgon,Air Wick, and French's. RB has close to half of its revenues coming from it 2 emerging market Areas and just over half from its developed market Area.

RB people and its culture are at the heart of the company's success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company has reduced its carbon footprint by 20% in 5 years and is now targeting to deliver a 1/3 reduction in water impact, 1/3 further reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020. RB has been recognised as a sustainability leader in the CDP Global 500 Carbon Performance Leadership Index and received a 2013 Sector Mover Sustainability Award in the 10th Sustainability Yearbook. It is also the Save the Children charity's largest FMCG global partner.

The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, The company employs approximately 38,000 people worldwide.