Canon India stakes big on Digital Homes

Canon

Canon India stakes big on Digital Homes

·         Targets 15 million households enabling digital content for homes with the launch of imageFORUMLA P-201 portable scanner

·         Strengthens Enterprise “Sales Tool-Kit” for On the move scanning in Banking & Insurance (BFSI) vertical

·         Consolidates footprint in Digitisation space to generate a 100 Crore business by 2014

October 16, 2013, New Delhi: Canon India Pvt Ltd., India’s No. 1 Complete Digital Imaging Company, today, announced the launch of it’s first ultralight portable scanner imageFORUMLA P-201 scanner along with the introduction of CaptureOnTouch, a mobile application for easy scanning on the go.  The scanner and application together will help consumers to effectively scan the documents in variety of file formats like PDF, JPEG and so forth. Users can further share the scans through e-mail or archive in other applications on a click.

Canon has established a distinct position in the document scanning market with innovative products coupled with best-in-class features. Canon has a market share of 25.1% with respect to unit shipment in High-Speed Document Imaging Scanner during the period H1 2013 (Jan-Jun 2013). Canon is ranked #1 in the Sheetfed category during the period H1 2013 (Jan-Jun 2013) as per IDC release.

Organisation is planning to secure a similar leadership for the new emerging portable scanning category. P-201 introduction in Indian market is a perfect fit in the growing consumer requirement for a cost-effective, compact scanner.

Canon is mainly targeting Two segments – Households which have enormous personal hard copy documents like marksheets, loan agreement, insurance policies & Sales representatives of insurance companies who digitize customer documents on-site. Besides this demand for mobile scanning is expected to rise for frequent travelers, SOHO’s, MSME/SMEs & doctors etc. Scanning anytime, anywhere of important documents with P-201 is just a plug away.

Portability, convenience & comfort of scanning through a variety of devices has helped Canon brand this as “My Personal Scanner”.

Speaking on this occasion Mr. Kazutada Kobayashi, President & CEO, Canon India Pvt Ltd, said, “Canon has always been at the forefront of bringing innovative products to customers. The new portable scanner with mobile application by Canon is going to change the way an individual manages documents. Canon has been successfully addressing the digitization requirements for governments and corporate for many years now. With CaptureOnTouch and P-201 scanner we are hoping to strengthen our ability to meet individuals’ digitization needs. This is a path breaking offering to today’s consumer who wants everything a touch away. With the new scanner, we clearly want to establish innovation leadership in India.” he added.

Further elaborating on the announcement Dr. Alok Bharadwaj, Executive Vice President, Canon India said, “India is probably world’s largest analogue country where most of the important & critical information lies in files at homes, offices & godowns. While consumption of digital content is increasing manifolds with various smart devices, creation of content is still not within easy reach. Canon is redefining the market for scanners by launching a portable scanner for households. We expect to create a business of Rs. 15 crore in this segment of mobile scanning and targeting a total Digitization pie of Rs. 100 crore in 2014. This is 50% growth over 2013”.

Further Dr. Bharadwaj added, “There are 2 million selling agents for BFSI vertical. India will modernize the last mile sales transactions. The portable scanner will help in making this more efficient”.

The scanner will be available across India after 16^th October, 2013 and will be sold on all Canon Image Square stores and retail outlets. Canon will be working with its enterprise sales team and channel partners to ensure deeper penetration of the scanner in smaller markets.

Scanner features:

P-201 is capable of scanning variety of document sizes and paper densities like plain paper, postcard and business card.  The scanner scans at a speed of 7.5 seconds per page with a 200 x 200 dpi result.  It has contact image sensor and supports simplex scanning side. The scanner weighs only 550 gms and consumes 2.5 W electricity when connected with cable.

The scanner is loaded with latest image processing options and is equipped with an Automatic Paper Size Detection. P-201 has auto color detection which intelligently determines whether to save the scan in Grayscale or Color, this eliminates the need to manually switch between mono & color modes.

Mobile app features:

Canon’s CaptureOnTouch Mobile is a free application for smartphones and tablets. It allows users to scan directly to iOS (iPad/iPhone) and Android devices via Wi-Fi network or direct plug-in with USB based tablets. Users can also share documents easily by email or by uploading to their favourite cloud-based applications. CaptureOnTouch is available on both Google Play and itunes starting today.

About Canon Inc.

Canon Inc. (NYSE: CAJ), headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment and information systems. Canon’s extensive range of products includes copying machines, inkjet and laser printers, cameras, video equipment, medical equipment and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With over 200,000 employees worldwide, Canon has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2011 (ended December 31, 2011) totalled $45.6 billion (at an exchange rate of 78=US$1). Visit the Canon Inc. website at: www.canon.com

Canon in India

Canon India achieved a growth of Rs. 1850 crore in 2012 which is 21% growth over last year. Canon focuses on multiple market segments of consumer, SME, B2B, Government & Commercial. Canon’s product portfolio extends over a vast variety such as copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, DSLR, Cinematic imaging products,  camcorders, cable ID printers and card printers.

Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pvt. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 10 cities, warehouses in 13 cities across India and employs over 1100 people. Canon has approximately 400 primary channel partners, 14 National Retail Chain partners, and over 6000 secondary retail points. Canon has over 100 own retail stores called the Canon Image Square across 51 cities in the country.  Canon’s service reach extends to over 2800 towns with over 200 service engineers, 7 Canon owned service centers and 37 Canon Care Centers. Visit the Canon India website at: www.canon.co.in