Tuesday, September 10, 2013

Olympus launches A Mirrorless Giant Among Midgets – OM-D E-M1 ~ Global simultaneous launch across continents for the photography gamechanger ~

Olympus launches A Mirrorless Giant Among Midgets – OM-D E-M1
~ Global simultaneous launch across continents for the photography gamechanger ~

September 10th, 2013: Olympus Imaging India Private Limited, one of the world leaders in opto-digital technology, today launched its flagship product globally – the imaging game-changer – the OM-D E-M1 The camera features the highest quality image sensor by Olympus globally and comes with a 16.3 megapixel capacity.
With High Speed Dual fast Auto Focus which uses both Contrast Auto Focus and On-chip Phase Detection Auto Focus, photographs come alive, as Olympus touts that their flagship range which has won several awards globally is ready to change imaging as we know it.
The Electronic View Finder is equipped with the latest features available globally making it India’s premier camera in both magnification and enhancement of creativity. Add to this the fact that the camera comes with 5-axis image stabilisation which is a technology no other camera maker globally possesses, and has built in wi-fi, and you have a proven winner for camera enthusiasts. The E-M1 even allows users to take photographs in temperatures as low as -10o c, coming with a weather-sealed body.
Speaking at the launch Mr. Kenichiro Mori, Managing Director, Olympus Imaging India Private Limited, commented, “There are several reasons why we feel that the E-M1 is the ultimate in imaging. We have included features and technology such as Dual Auto Focus and 5-axis image stabilization, which we have pioneered and are the only players in, currently”.
The mirrorless camera takes erstwhile cameras and removes the prism within, making today’s professional cameras obsolete by providing superior quality with a body as condensed as a compact camera. The camera thus provides professional camera quality with ease of portability and the option of carrying your professional camera around with you.
Seen as the future of imaging, the E-M1 is touted to win many more awards than its predecessor, the globally awarded and recognised OM-D E-M5. With features such as DUAL AF, a top-notch LiveMOS sensor, 5-axis image stabilization, wi-fi capabilities and a weather sealed body, the camera looks to cater to all sections of society.
About Olympus Imaging India Pvt. Ltd.
Olympus Imaging India Pvt. Ltd. was established in November 2010 and is a wholly-owned subsidiary of the Olympus Imaging Corp. into the primary business of manufacture and sales of precision machineries and instruments. The headquarters for the India subsidiary are based out of Mumbai. In India, as in all parts of the world, Olympus is guided by its global corporate philosophy of placing utmost importance on its relationships with individuals by adopting ‘Social IN - Working with Society to Develop a Better Future’, a philosophy which embraces social values as an essential part of the company’s business ideology. Further, the tagline "Your Vision, Our Future" embodies the company’s determination to realize dreams in a close bond with society while coexisting in harmony.
Olympus Website: www.olympus-imaging.co.in
Olympus Facebook: www.facebook.com/olympuspro
Olympus Twitter: @OlympusproIndia

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