Thursday, August 8, 2013

Vivel revolutionises the traditional Soap Unveils one of a kind Skin Nourishing Range of Soaps as “food for skin”*

Vivel revolutionises the traditional Soap

Unveils one of a kind Skin Nourishing Range of Soaps as “food for skin”*

Mumbai. August 7, 2013

Vivel, one of India’s most exciting brands and ITC’s leading personal care brand, announced the launch of its unique Skin Nourishing Range of Soaps.

This new skin nourishing range with Vitamin E under the Vivel brand is a manifestation of the growing consciousness amongst women towards personal grooming and the compelling need for nourishment

The assortment of soaps introduces 4 variants with powerful skin nourishing ingredients that are “food for skin”*.

Vivel with Green Tea and Vitamin E is a unique offering in the Indian Soap industry. Vivel with Green Tea deep nourishes skin and prevents accumulation of skin impurities. Vivel Aloe Vera with Vitamin E deep nourishes to give satin soft skin.

Vivel Mixed fruit + Cream with Vitamin E is a double delight for one’s skin. It is a unique 2-in-1 soap enriched with mixed fruit extracts of Pomegranate, Avocado and Papaya and Milk Cream. It not only nourishes but also gives skin a youthful, radiant glow. Vivel Refresh + Moisturize offers dual benefits of freshness and moisturization with Zesty Orange extracts and Milk Cream.

Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited, says, “Since its inception, Vivel has offered differentiated value propositions through its soaps and has introduced well-researched products to build sustained consumer franchise. The new Skin Nourishing range is well poised to deliver consumer delight at every moment of truth. Be it the design language that depicts in its cocoon shape and soft fluid contours, nurturing care and warmth or the manufacturing first in India with the novel Dual Colour Co-Extrusion Technology that enables skin nourishment through dual benefits of two ingredients merged into one (delivered by Vivel Mixed fruit + Cream & Vivel Refresh + Moisturize), nourishment is embedded in every aspect of the soap for a holistic skincare experience. We are confident that the modernized portfolio is set to fortify the well-established Vivel brand and make it even more endearing for the discerning consumer. The latest basket of offerings will carve a niche in the growth story of Vivel.

Kareena Kapoor, Brand Ambassador, Vivel, expresses, “This new range catapults Vivel Soaps into a league of its own. Vivel redefines the industry with its new skin nourishing range, enriched with ingredients that have been trusted for years for their skin care benefits. With an exciting proposition that translates deep nourishment into every element, I believe, Vivel’s new range is set to win every woman’s appreciation and will emerge as a true nourishing partner that will reinforce her self-belief. Vivel is a brand that I have endorsed since its
inception and am proud to have been a part of its incredible growth story. I truly believe and abide by its modern and progressive proposition – Jee lo Har Armaan, Choo Lo Aasmaan”
. Vivel Aloe Vera, Vivel with Green Tea and Vivel Mixed Fruit & cream is priced at Rs. 22/- for 100 gms. Vivel refresh + moisturize is priced at Rs. 20/- for 75 gms.  These range of soaps are available nationally across retail outlets.

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