Madhuri Dixit launch Pro-Health Toothpaste: Oral B‘sBiggest Innovation

Scientist Ross Strand and Madhuri Dixit launch         Pro-Health Toothpaste: Oral B‘sBiggest Innovation in Toothpaste technology to safeguard Indian families.

Madhuri Dixit and Dr Ross at the Oral B pro Health launch Madhuri Dixit at Oral B pro Health launch Madhuri Dixit at Oral B pro Health launch Nielsen Dentist’s Survey 92% * of Dentists agreed Indians need to upgrade their oral health system 95%* of Dentists agreed that India has entered the next generation of toothpaste technology with the entry of Oral B 89%* of Dentists agreed that Oral B Pro Health is the biggest clinical breakthrough in the Indian toothpaste category 94%** of Dentists agreed that they will be switching from their current toothpaste to Oral B Pro Health

All Set To Re-Write The Future Of Oral Care,Oral B’s First Toothpaste in India That Leverages The Latest & Best In Technology To Address All The Areas That Dentists Check Most For You And Your Family

Mumbai, July 2^nd, 2013:

Madhuri Dixit, the lady with the most coveted set of teeth in Bollywood introducedOral-B Pro-Health toothpasteto India yesterday, in a ceremonybefitting the launch of a highly scientific innovation.Sharing the platform with her was Scientist Ross Strand, the inventor and brain behind Oral B’sbiggest clinical breakthrough in toothpaste, which successfully merges the gold standard in oral health technology with oral health benefits, catering to the diverse needs of an Indian family.

Oral-B contains a breakthrough patentedingredient,Stabilized Stannous-Fluoride complex which helpsgive significant and advanced at-home oral care, by providing the mouth all-round protection. Its exclusive and proprietary technology makes it Oral B’s first toothpaste in India that protects against all the areas dentists routinely check: Cavities, Gingivitis, Plaque, Sensitivity, Enamel, Tartar, Whitening and Breath*.

SaidKainaz Gazder, Marketing Head, P&G India, “India is a country with diverse cultures and habits. We are delighted to introduce Oral-B Pro-Health which has been specially formulated for India, as an all-in-one solution that can address all the oral health problems that are common across the country. Now with the introduction of this toothpaste, 95% Dentist’s agreed that India is entering the next generation in toothpaste technology* that allows consumers to get both advanced oral health as well as cosmetic benefits. By bringing home just this one toothpaste, a family can now address the dental needs of all its members, across age groups and lifestyles”

Oral-B Pro-Health builds on P&G’s researchers’ long history of developing advanced dental technologies that provide both therapeutic and cosmetic benefits. This formulation was in development for more than 15 years and went through numerous clinical studies, before being introduced to India. In our view , it will definitely help address the concerns put forth by 80% of dentists surveyedin the Nielsen Survey who agreed that In the last forty years , there has been no upgradeina toothpaste that can take care of all dental issuestogether.*

“The technology in Oral-B Pro-Health Toothpaste is supported by years of research and development,” said Ross Strand, Inventor of the advanced technology Oral-B Pro-Health and a well-respected Research Fellow from Procter & Gamble’s Advanced Technology and Innovation Team.  “We have for the first time, been able to stabilise stannous and combine this with fluoride and other ingredients to give solutions against gingivitis, cavities, plaque, sensitivity, staining, enamel & tartar in just one tube. What’s more is that we have added Polyphosphate to the formulation, which protects the surface of teeth by removing stains (in combination with silica) and helps prevent stain build-up. It is this specially formulated Oral-B Pro-Health, which we are launching specially for India. With this innovation toothpaste technology has finally entered the next generation and will help improve the oral health of families across India”

In a first ever for any product launch, Oral-B Pro-Health was launched in a technologically glitzy manner. The product was brought to life while retracing the story of technology upgrades that has sneaked into every aspect of our life. Now with Oral-B Pro-Health, the technological advancement will also be available as at-home oral health care, in a tube. A visibly excited Madhuri Dixit said, “In the last few years, we all have consistently tried to get the latest innovation across all facets of our lives, from our phones, to our tablets to even our food. However our oral health has been neglected, even 90% Dentists agreed, that they feel the need for superior technology toothpaste*. As a custodian of my family’s health I am delighted to now insure  my family’s & my oral health  & our smiles  with Oral B’s latest & best toothpaste technology in India.

Oral-B Pro-Health Toothpaste will be available at all leading drug, grocery and super stores in Mint flavour, in 140 gms tube for Rs. 98/-, 75gms gms tube for Rs.59.

For more information, on Oral-B and other P&G health and beauty news, visit:http://www.rewardme.in/tag/Oral-B

* Of the 308 Dentists surveyed at Dentists Conference 2013 conducted by Procter & Gamble Hygiene & Healthcare Ltd. At Chandigarh, Delhi , Lucknow & Mumbai.

*Dental Issues include: Cavities , Plaque , Gingivitis , Senstivity , Whitening , Tattar , Enamel, Breath.

 ** Of the 210 Dentists interviewed who brushed once using the Oral B Toothpaste at Dentists Conference 2013 conducted by Procter & Gamble Hygiene & Healthcare Ltd. At Chandigarh , Delhi , Lucknow & Mumbai.