Wednesday, June 5, 2013

BENARAS MEDIAWORKS PRESENTS BELIEVE - A MOVEMENT THAT CELEBRATES EXTRAORDINARY WOMEN OF INDIA AND THEIR STORIES OF TRIUMPH ~ The cast of Gulaab Gang, Madhuri Dixit & Juhu Chawla, teams up with Anubhav Sinha to launch the Campaign ~



BENARAS MEDIAWORKS PRESENTS BELIEVE - A MOVEMENT THAT CELEBRATES EXTRAORDINARY WOMEN OF INDIA AND THEIR STORIES OF TRIUMPH

~ The cast of Gulaab Gang, Madhuri Dixit & Juhu Chawla, teams up with  Anubhav Sinha to launch the Campaign ~

Mumbai, June 4th 2013: Madhuri Dixit, Juhi Chawla and Anubhav Sinha announce BELIEVE, a campaign that celebrates the triumphs of women struggles. An endeavor by Benaras Mediaworks in association with Gulaab Gang, the campaign will bring forth stories of valor from across the country and talk about unheard stories and unsung heroines.

With the hope to inspire the nation, and carry forward acts of courage in everyday life, BELIEVE will invite entries of women across the country who have battled odds and emerged victorious. The entries will be analyzed by a panel of eminent personalities from varied walks of life, who will select 20 stories of inspiration that the Nation must hear of. These inspiring stories will be adapted into short films.  

Mr. Anubhav Sinha said, “We have worshipped women as goddesses in this country, for time immemorial. Yet strangely enough, we have miles to go when it comes to treating them as equals. Women continue to be oppressed, marginalized, and violated every single day. However despite adverse climes that women in this nation are subject to, we see shining examples of some who have blazed the trail and against all odds have emerged victorious to show us that the term 'weaker sex' is an absolute mistake.  Through this campaign we hope to inspire women fighting for their freedom from social injustice or stigma.”

Madhuri Dixit said, “It goes without saying that the environment and times we live in are sad and hostile. Especially for us women. And yet there are these stories of rising above the odds which the nation must know of. As a creative artist my job has been to inspire audiences with art and films I'm part of. And the Believe campaign allows me to present before you stories that are inspiring for us all. I look forward to saluting the unknown heroines of the country. "

Juhi Chawla said “BELIEVE ties in beautifully with the theme of the film, in life too women managing homes, families and careers face challenges and discrimination every day. It’s always inspiring and uplifting to know a real story of real women who have overcome hardships, extreme hardships and come out as winners

Benaras Mediaworks in association with Gulaab Gang, directed by Soumik Sen, are convinced about making a difference to women by giving a platform to women to narrate their stories. The team looks forward to educating and enlightens women about their rights to freedom and living life to its fullest. However, this is just the beginning as we expect many partners to get on board and make it a truly inspirational movement!   
 About believe:


I am not afraid...I was born to do this. - Joan of Arc

We have worshipped women as goddesses, in this country, from time immemorial. Yet strangely enough, have miles to go when it comes to treating them as equals. Women continue to be oppressed, marginalized, and violated every single day. And despite such adverse climes we subject our women to. Despite the fact that newspaper reports everyday underlining the fact that we have as a nation failed our some, we see shining examples who have blazed the trail and against all odds emerged victorious to show us that the term 'weaker sex' is an absolute mistake. 
BELIEVE is an endeavor by Team Gulaab Gang to bring forth such stories of valor and triumph from across the country. To talk about such unheard stories, which we hope, will inspire the nation, to carry forward their acts of courage in everyday life.

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