RISO, the 100% PURE RICE BRAN OIL
,Awarded, Product of the Year 2013 in Edible Oil category
Considered
by nutritionists as the Oil of the Future, Rice Bran Oil lowers the risk of
Cholesterol, Cancer, Blood Pressure and Blood sugar
Mumbai,
11June, 2013: Actress-Mother Raveena Tandon publicly endorsed the nutritional
qualities of Riso Rice Bran Oil in
Mumbai today. “I not only endorse RISO but also use it in our cooking at home.
With the kind of lifestyle and eating habits we have these days, the edible oil
we use in our cooking has to offer the best in nutritional values, without
compromising on taste. I find Riso is perfectly suited for our lifestyle as well
as our palate,” Mrs.Tandon declared at a press conference here today.
"Product of the
Year" is a global consumer recognition standard that celebrates champions
and rewards the best innovations in consumer products done through an independent consumer survey across the
country. Indeed, within the first year of its launch, RISO was awarded by
consumers, the prestigious Product of the Year 2013 Title in the Cooking
Mediums & Edible Oil Category. This 100% face-to-face independent
survey is conducted by Nielsen across 18,000 respondents in 24 markets in India
and is the largest survey of its kind.
The intensive Nielsen-Product of
the Year survey also goes beyond the voting to understand consumer
choice parameters and potential by identifying preferred product
feature, evaluating purchase and switch
intent, understanding purchase criteria. This is complemented
with several in-depth focus groups amongst men and women
to unearth key latent triggers and trendspots to aid portfolio re-engineering
for the participating companies.
Product of the Year is
present in 39 countries and is constantly seeking out innovations that change
the market in a significant way. Launched
in India six years ago, globally Product of the Year has been the seal of
distinction that consumers have relied on for over 25 years.
Some of the most eminent brands that
have been participating over the years in India and across various countries
are ITC, Tata Chemicals, Tata Docomo, Godrej Consumer Products, Wipro, Unilever,
Nestle, L’Oreal, Procter & Gamble, Reckitt Benckiser, Johnson &
Johnson, DANONE, Heinz, Nokia, Philips, Samsung etc for innovations from
product to packaging and anything that results in a key consumer benefit,
resulting in an average sales increase of over 20% and in some case even 135%!
Mr. Vinay Chawla, Director Kamani Oil
Industries, says, “There are thousands
of health conscious consumers who are
adopting Riso as the sole cooking medium for their family. Riso is produced by
the process of physical refining which
helps retain the all important nutrient, ORYZANOL which works positively on our
Health.
Rice Bran Oil is a unique cooking oil
which is a value added product produced from Rice Bran, a by-product of the
Rice milling industry. Rice Bran Oil is rich in oryzanol, a natural
anti-oxidant which helps to reduce cholesterol and triglycerides. This is based
on numerous studies conducted internationally and in India.
There are 3 different fatty acids
found in oils that we consume. Saturated Fatty Acids (SAFA), Monounsaturated
Fatty Acids (MUFA) and Polyunsaturated Fatty Acids (PUFA) which are required by
our body in the right proportion. Any imbalance of these proportions in the
cooking oil can lead to a rise in unsuitable cholesterol levels. The AHA
(American Heart Association) and WHO (World Health Organisation) recommend an
oil which is rich in SAFA: MUFA: PUFA in proportion of 1:1.5:1 and the nearest
naturally occurring oil is Rice Bran Oil, therefore making it the preferred oil
for achieving desired cholesterol levels and preventing heart and other related
ailments.
Dr. Meena Mehta, Department of Food Science and Nutrition, SNDT
University who has done extensive research on edible oils and Rice Bran Oil in
particular said, “Rice Bran Oil is rich in Vitamin E complex, Tocopherols and
Tocotrienols, a unique antioxidant known as gamma Oryzanol, high quantities of
phytosterols, polyphenols and squalene. Compared to other cooking oils, rice
bran oil has a longer shelf life because of these antioxidants. These compounds
are nutritionally very valuable and it appears to be the richest source of
tocopherols and tocotrienols. Hence Rice Bran Oil not only has a good fatty
acid profile, but also is a rich source of antioxidants and micronutrients.”
Adds Rajiv Behere, VP, Marketing, “Apart from the
nutritutional benefits ,RISO shines out
the flavor of the food cooked in it. Whether you want to fry, sauté, bake, use
it as salad dressing, Riso Rice Bran Oil is perfect for all kinds of cooking. It
has a very high smoke point and hence prevents breakdown at high temperatures
and extends shelf life of the food cooked in it. Being MUFA rich the oil can be
re-used without losing its nutritive value.”
About Kamani Oil Industries Pvt Ltd: With over five decades of experience of
processing oils and fats Kamani Oils is a leading producer of specialty oils
and fats. Kamani Oils started as a copra crushing company in 1962 and now it
process about 120000 TPA. Kamani has a wide range of products for specialized
application to the food industry and provide a variety of consumer products to
fulfill the nutritional and health needs of a family. Headquartered in
Chandivali, Mumbai, Kamani Oils has a state-of-the-art production facility at
Khopoli, Maharashtra which is being constantly upgraded with technology to
ensure production flexibility, quality, environmental safety, hygiene, etc. The world class 500 TPD vegetable oil
processing units cater to the growing needs of customers and the world food
market. The advanced equipment ensures
optimum production capacity with minimum wastage. With high degrees of PLC controlled process automation of vegetable oils
and fats, Kamani Oils carries out various fat modification techniques like
Hydrogenation, Fractionation, Blending and Votation, making it possible to
customize specialty oils and fats for Customers.
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