FOREVERMARK, the DIAMOND BRAND FROM THE De BEERS GROUP OF COMPANIES is pleaseD to partner with A.S Motiwala JEWELLERS in MUMBAI

FOREVERMARK, the DIAMOND  BRAND FROM THE De BEERS GROUP  OF COMPANIES is pleaseD to partner  with A.S Motiwala JEWELLERS in  MUMBAI

February 22^nd, 2013- Forevermark, the diamond brand from the De Beers Group of Companies has partnered with A.S Motiwala in Mumbai to offer its patrons exquisite range of diamond jewellery and elegant masterpieces.

At the event, actor Huma Qureshi unveiled Forevermark Encordia collection and jewellery with exceptional Forevermark diamonds. Also present on the occasion were Stephen Lussier, CEO , Forevermark, Sachin Jain, Managing Director, Forevermark - India along with Ashraf Motiwala, Joint Managing Director, A.S Motiwala Jewellers. Comprised of exquisite jewellery pieces, The Forevermark Encordia™ Collection is designed to symbolize the unique and emotional bond between two people. It is available in a range of exquisite contemporary designs including rings, bracelets, pendants and earrings.

Also on display was a Victorian inspired, beautiful three line necklace crafted with Forevermark diamonds by Tashe and a rare Forevermark 10 carat fancy cushion shaped yellow diamond set in a stunning neckline.

Forevermark only partners with authorised Forevermark jewellers such as A.S Motiwala Jewellers, who are selected not only as leaders in their field, but also as those who meet the brands particularly stringent requirements of business, social and environmental integrity.

Speaking on the occasion, Stephen Lussier, CEO, Forevermark said, “India is an extremely important and growing market for Forevermark and extends significant sales opportunity for us. Forevermark is committed to worldwide expansion and extending the promise of beauty, rarity and responsible sourcing to all our customers is an integral part of that vision. Forevermark is honoured to introduce this promise to the clients of A.S. Motiwala. We aim to provide each customer with a unique and warm experience and exceed the expectations of our customers with our knowledge of fine diamonds and exquisite designs.”

Sachin Jain, Managing Director of Forevermark, India states, “A.S. Motiwala is a fine Jewellery brand for people who have an eye for priceless jewelry with exceptional quality. Their diamond jewellery is exquisite in terms of design, clarity and cut. We are glad to associate with A.S Motiwala Jewellers in Mumbai as they also practice highest levels of quality control to ensure that the customer gets nothing less than a perfect product.”

Sharing his views about the association Ashraf Motiwala, Joint Managing Director, A.S Motiwala Jewellers states, “We are pleased to partner with Forevermark as it offers an unparalleled assortment of solitaires and diamonds, thus making this association extremely valuable. Forevermark jewellery is crafted to perfection and is designed to suit the contemporary Indian sensibilities. With this association, we will be able enhance our customer’s experience and offer them the best in diamond jewellery.”

Forevermark diamonds are the world’s most carefully selected diamonds.  Each Forevermark diamond bears a unique inscription at its heart.  This inscription is a promise that the diamond has been carefully selected to

meet Forevermark’s standards of quality and integrity.  Less than one percent of the world’s diamonds are eligible to become a Forevermark diamond. 

Notes to Editors:

About Forevermark – The Inscription

Less than one percent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and a unique identification number. Highly advanced, proprietary technology is used to inscribe the icon and unique identification number on the table facet of a Forevermark diamond.  Invisible to the naked eye, the actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers. It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

About The Forevermark Diamond Grading Report

Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities (Cut, Colour, Clarity and Caratage) that make each and every Forevermark diamond one of a kind. The Forevermark Diamond Grading Report also features the unique identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine

About Forevermark – The Brand

Forevermark is a diamond brand which comes from the De Beers family of companies. Forevermark diamonds are carefully selected and come from sources committed to the highest standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers. 

About Forevermark – The Company

Forevermark is a separately managed division within the De Beers family of companies.  The division’s main mission is to build and develop the Forevermark diamond brand.  Forevermark also holds responsibility within the De Beers family of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds.

About A.S Motiwala – The Company

The A S Motiwala, Fine Jewellery legacy dates back to the late 19th century when the first generation of the Motiwala lineage established itself to become one of the most sought after Basra Pearl dealers in the world. A place where ‘Luxury meets Legacy’, A.S Motiwala, Fine Jewellery is a signature store launched by the 5th Generation of the Motiwala family. The Company started off with diamonds and various other precious stones to become one of the most reputed jewel smiths in India. 

STEPHEN LUSSIER

FO R E V E RMA R K

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BIOGRAPHY – STEPHEN LUSSIER

Stephen Lussier is the CEO of Forevermark, He is also Executive

Director for De Beers, External and Corporate Affairs and sits on

the De Beers main Group Executive Committee.

Stephen joined the advertising agency for De Beers, NW Ayer, in New

York in 1981 then moved across to the De Beers Consumer Marketing

Division in London in 1985 as the Market Controller for the US and

Canada. Stephen then progressed to assume responsibility in June

1993 for the international Consumer and Marketing Division. He was

made a DTC (Diamond Trading Company) Director in 1995, appointed to

the DTC Executive Committee in 2002, and became Deputy to the DTC

Managing Director in 2004. In September 2005, he was appointed to

his current position as Executive Director, External and Corporate

Affairs De Beers, and CEO, Forevermark in July 2009.

Since taking on the role of CEO, Forevermark, Stephen Lussier has

seen the brand grow to 300 doors across Asia and reach over $150

million in retail sales.

Forevermark is a diamond brand from the De Beers group of companies

SACHIN JAIN

FO R E V E RMA R K

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BIOGRAPHY

Sachin Jain is the Managing Director of Forevermark India

jugglesmultiple responsibilities

Sachin joined Forevermark in 2010

Managing Director, India.

Sachin has over a decade of

the luxury goods and retail sector

Benetton and effortlessly moved up the ladder. After 3 years,

in 2002 as a Brand Manager for Tissot

waspivotal in the overall growth of the brand

A business management graduate

is also an avid reader with a passion for travel and movies.

Forevermark is a diamond brand from the De Beers group

t er ed in En glan d and

– SACHIN JAIN

naging India. Sachin effortlessly

whilst spearheading the business affairs of the brand.

as Head of Retail, India. In 2011, he was pro

experience in Sales, Marketing and General Management,

sector. He began his career as an Asst. Area Manager with

he joined the Swatch Group

Tissotwatches. In 2007 Sachin joined Lladro India and

all brand.

usiness with a flair for brands and the retail industry, Sachin

of companies

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