Thursday, February 7, 2013

EdelGive Foundation organizes Palette 2013 - 250 prominent artists come together for charity

EdelGive Foundation organizes Palette 2013 - 250 prominent artists come together for charity

EdelGive Foundation brings together 250 prominent artists to support the education of underprivileged children
Over 350 exquisite art works will contribute to charity at Palette 2013

•    Palette 2013 will witness one of the largest art gathering for a noble cause
•    Artworks by eminent artists like Jaideep Mehrotra, Brinda Miller, Sunil Padwal, Samir Mondal, Vrindavan Solanki, Ajay Dey, Yashwant Shrirwadkar, Charan Sharma, Jehangir Jani, Manu Parekh, Parpri Bose Mehta  and many more on display
•    EdelGive aims to raise over INR One crore for ten NGOs working for the cause of Education of underprivileged children

Mumbai, February 6, 2013: In an unique initiative, EdelGive Foundation, the philanthropic arm of Edelweiss Group in bringing together over 250 prominent artists who have contributed over 350 art works to raise funds for the education of under-privileged children.

This is the largest such gathering of prominent artists supporting a charitable cause. The artists who are supporting the event by contributing their art works include eminent names like Jaideep Mehrotra, Brinda Miller, Sunil Padwal, Samir Mondal, Vrindavan Solanki, Ajay Dey, Yashwant Shrirwadkar, Charan Sharma, Papri Bose Mehta and many more senior and well known artists.

Captioned, “Palette 2013 – Art under Palms”, the Art charity event will be held at Fountainhead, the Leadership Training Centre of Edelweiss Group at Alibaug on Sunday, February 17, 2013. A Who’s who of Mumbai’s corporate world and high society are expected to attend the event and support the cause by buying art works.

Funds raised from Palette would be used to support ten NGOs working the area of education. (See overleaf for more information on EdelGive and the NGOs supported by Palatte 2013).

Speaking at the occasion Ms. Vidya Shah, CEO, EdelGive Foundation said, “We are extremely privileged to have prominent artists partner with us for a noble cause to help raise funds for charity. This, possibly, is the first time ever where so many artists are coming together for the cause of education and we at EdelGive Foundation feel proud to have the unstinted support of and passion of prominent artists.

Palette 2013 is supported by ArtWorks, one of India’s pioneering art management and consulting firms. Anupa Mehta, Director ArtWorks said, “We were overwhelmed by the enthusiastic response we received from all the artists, when we approached them with the concept of Palette. Events such as this underscore just how much is possible if the best in their fields – corporate and art – collaborate for a good cause.”
Well know artist Papri Bose Mehta said, “I am happy to be associated with Palette and support the cause of education of underprivileged children. As artists all of us are deeply impacted by the social inequities around us and are happy to play a small role in addressing these issues.”
Eminent artist Manu Parekh said, “As artists we have always been grateful for the Indian people and especially art lovers for their love and support. Contributions to charitable initiatives like Palette is one of the ways of thanking them.”
NGOs supported by Palette 2013:

·         Aangan Trust: Mumbai, Maharashtra  
Works with over 1500 children to create a system that protects India’s at-risk and vulnerable children, and emphasizes on their rehabilitation and reintegration.

·         Agastya: Kuppam, Andhra Pradesh
Runs the world's largest hands-on science education programme for disadvantaged children and rural teachers in government schools, using a science centre and mobile

·         Aroehan: Mokhada, Maharashtra
Focuses on addressing community development through a five-pronged approach: education, unemployment, water scarcity, health and governance.

·         Chehak Trust: Mumbai, Maharashtra
Provides life skills education to girls from disadvantaged urban slums, thus empowering women and creating a ripple effect in the community.

·         Ibtada: Alwar, Rajasthan  
Uses trained motivators to promote an interface between government schools and the community to improve the teaching-learning process.

·         Manitham: Madurai, Tamil Nadu
Encourages children to develop and share their opinions, by educating students in formal subjects and empowering them to face discrimination.

·         Masoom: Mumbai, Maharashtra
Aims to address the issue of adolescent education by improving the academic performance and employability of night school students.

·         Muktangan: Mumbai, Maharashtra
Runs seven English medium schools in partnership with Municipal Corporation of Greater Mumbai.  It uses the ‘whole school approach’ model that involves the community and trains local teachers to impart quality education to children.

·         Samaritan Help Mission: Kolkata, West Bengal
Provides quality education to children living in the Tikiapara slums of Kolkata. The programs include illiteracy elimination, scholarships vocational training and microcredit programs.

·         Soshit Seva Sangh: Patna, Bihar
Provides quality education to children of Musahar community. It runs a free English medium residential school caters which to over 200

About EdelGive Foundation:
EdelGive Foundation is the philanthropic arm of Edelweiss, one of India’s leading diversified financial services groups. EdelGive follows a branch of philanthropy called Venture Philanthropy where it brings an investment banking and venture capital approach to the social sector. By using management principles that have historically worked in the “for profit” sector, EdelGive ensures that its involvement is not just restricted to the disbursement of funds, but allows it to become a catalyst for social change.
In addition to funding, EdelGive supports NGOs with strategy & advice, financial planning, HR advice, IT solutions etc. EdelGive helps leverage additional funding which in turn helps NGO build capacity and help create stronger, more sustainable organizations.
So far EdelGive has invested over Rs. 22 crore in 20 non-profits and has impacted over 80,000 lives.

For more information visit

About Edelweiss Financial Services Ltd:

Edelweiss is one of India’s leading diversified financial services Group. Edelweiss offers a large range of
products and services spanning across asset classes and consumer segments. Its businesses are broadly divided into Credit including Retail Finance and Debt Capital Markets, Capital Markets including Asset Management, Commodities and Life Insurance. The group’s research driven approach and proven history of innovation has enabled it to foster strong relationships across corporate, institutional and individual clients. The Life Insurance, Housing Finance (part of Retail Finance), Mutual Fund and Retail Broking businesses – both online and offline formats, have paved the way for Edelweiss to cater to the large retail client segment. Edelweiss’ presence covers 224 offices in 109 cities with 3,661 employees. Together with the strong network of over 4,300 Sub-Brokers and Authorized Persons, Edelweiss group has presence across over 625 cities in India.

Edelweiss Financial Services trades under the symbols NSE: EDELWEISS, BSE: 532922, Bloomberg: EDEL.IN, Reuters: EDEL.BO. To learn more about the Edelweiss Group, please visit

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