Café Coffee Day kick started its first Lounge Journal in Mumbai at the Coffee Day Lounge in Fort today with well known musician and actor Luke Kenny of ‘Rock on’
fame. ‘The Lounge Journals’ are a series of interactive sessions with celebrity experts on hobbies, topics and passions of the youth. Luke hosted a riveting session on music as well as acting with a group of youngsters in the city with a keen interest for music and also sang their favourite song from Rock On for them.
The session was truly a great learning experience for the young students enabling them to gain valuable knowledge from Luke’s experiences. A few lucky ones also won CCD mugs autographed by Luke in a fun quiz on him.
Café
Coffee Day introduces ‘The Lounge Journals’ in Mumbai
Musical genius Luke Kenny conducts a riveting
session on music with city youth
Mumbai, 30th January, 2013 – The Coffee Day Lounge at Fort in Mumbai saw the
introduction of ‘The Lounge Journals’, a national initiative by Café Coffee
Day, the leading trend setting chain of coffee cafes in India. ‘The Lounge
Journals’ are a series of tête-à-tête sessions with celebrity experts on
hobbies, topics and passions of the youth. The first session in Mumbai kick
started with one of the most celebrated musicians of India, Luke Kenny. Luke
hosted a riveting session on music as well as acting with a group of youngsters
in the city with a keen interest for music.
‘The Lounge Journals’
are aimed at encouraging the youth to partake in creative hobbies and
developing productive talents. Said K. Ramakrishnan,
President-Marketing, Café Coffee Day, “The idea is to channelize youth energy
into creative and productive expressions and encourage them to develop passions
in life. What better place for artistic expressions than The Lounge itself
which provides a luxurious and relaxed ambience for artists. The ambience,
coffee and the food at The Lounge is designed to bring out the artist in you.”
Luke Kenny who has been in the helm of the music
industry for the last 16 years, shot to fame with his stint with Channel V as
the country’s first male VJ. He has also ventured into acting and has been
associated with some of the finest movies in the country. An epitome of
creativity, Luke had an interactive session on music and acting with a group of
youngsters from the city. Luke shared interesting insights on music and
performance techniques whether in front of a live audience or while recording.
He shed light on the
importance of building skills for a performing artist as well as shared
insights on the music industry. He spoke on how the music industry has evolved and
the various opportunities it provides for the youth today.
The youngsters were delighted to meet and interact
with the guru of music and gather insights on the subject. The session was
truly a great learning experience for them enabling them to gain valuable knowledge
from Luke’s experiences. A few lucky ones also won CCD mugs autographed by Luke
in a fun quiz on him.
Speaking on the occasion, an overwhelmed Luke said,
“The session was fantastic and
exciting, thanks to The Lounge! We had some creative and fun-loving audience.
And the setting was perfect for a heart-to-heart chat. The Lounge Journals is the
perfect initiative in promoting and nurturing creativity and I’m honored and
glad to be the first on The Lounge Journals series in Mumbai.”
CCD is conducting ‘The Lounge Journals’ across all
its 40 outlets of The Lounge in India. The Lounge Journals are periodic series
focusing on several interesting topics including photography, creative writing,
singing, dancing and more. Each session is conducted by a leading and renowned
expert from the field. 15 such sessions have been conducted across India so far
with very positive and encouraging responses from the youth.
About
Coffee Day Lounge
‘The Lounge’ is a specially created format for the
coffee lover who wishes to indulge in the selective art of brewing and drinking
coffee which is complimented by the right combination of food, in a totally
relaxed and luxurious ambience. The Lounge offers a range of distinct coffee
blends prepared by special alternative brewing techniques, customized world
cuisine, personalized service in a plush lounge seating.
About
Café Coffee Day:
Café Coffee Day is a part of India's largest
coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), the
first to roll out the ‘coffee bar’ concept in India with its first café in
Bangalore. Café Coffee Day serves the coffee it grows on the 7400 acres of its
own estates plus another 2500 acres of managed estates, the group also sources
coffee from 11,000 small growers, making its holder the largest individual
coffee plantation owner in Asia, this in addition to being India's only
vertically integrated coffee company. Café Coffee Day’s menu ranges from
signature hot and cold coffees to several exotic international coffees, food,
desserts and pastries. In addition, exciting merchandise such as coffee powders,
cookies, mugs, coffee filters, etc. are available at the cafés.
For
more information contact:
Madison PR
Sanyukta Dhangar/ Rachita Ravindran/ Bhumika
Advani
9820792571/ 9820769251/ 9819721919
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