Tuesday, August 28, 2018

GODREJ NUPUR TAKES A BIG STEP IN DEMOCRATISING HAIR COLOUR WITH THE LAUNCH OF NATURAL HENNA BASED HAIR COLOUR



Mumbai, 27th August 2018:  Godrej Nupur, one of the most trusted henna brand in India from Godrej Consumers Products Ltd, has taken a major step in democratising hair colour in India by launching its natural henna based hair colour. Priced at just Rs.10, this henna based hair colour will come in powder format and offer 3 attractive shades such as Natural Black, Henna Brown and Dark Brown.  Godrej Nupur natural henna based hair colour is affordably priced to drive first time adoption.

Godrej Nupur natural henna based hair colour is introduced for those who fear hair colouring for the first time. Traditionally, such consumers view natural ingredients and herbal products safe for hair colour.  The new hair colour powder from Nupur is completely safe and natural as its comes with the goodness of henna coupled with 9 unique herbs including Hibiscus, Amla, Bhringraj, Shikakai, Aloe Vera, Methi, Neem, Bramhi and Jatamansi.

This natural henna based hair colour scores high in convenience for users as it covers all grey hair in just 30 minutes as compared to 2-3 hours taken by henna/ mehndi. Moreover, Godrej Nupur natural henna based hair colour offer three distinct shades of Natural Black, Henna Brown and Dark Brown whereas mehndi can give one shade only. 

Sharing his views on the launch, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited (GCPL) said,“Hair colour is an ever growing category in India with a market size of over Rs. 4000 crores annually. Synonymous with henna in India, Godrej Nupur is used by over one crore households across the country. Today, 2 out of 5 Households are entering hair colours through herbal based powders. Being a legacy brand that perfectly understands the consumer hair needs, Godrej Nupur’s new natural henna hair colour powder will cater to this increased consumer preference for natural and herbal ingredients. Our aim will be to drive more first time adoption of hair colour and continue our dominance in the category.”

Godrej Nupur is the biggest henna brand in the country with more than one crore households actively using the brand. It is the only henna brand with a true national presence and has higher consideration scores than other available Herbal brands. The new natural henna based hair colour powder from Godrej Nupur drives the sachet revolution in the country with a price of Rs.10 only. This product comes in an attractive easy to use sachet making it most convenient, accessible and affordable to consumers

Mr. Kataria further added, “Nupur reaffirms our focus to cater to masses with affordable price and superior quality. Nupur is not just henna, it is also a celebration of beauty rooted in strong Indian origin. Through Nupur, our commitment is to constantly innovate and bring the most authentic hair wellness and nourishment solutions to consumers.”

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