19th January 2025
India: Guided by the theme ‘Simply Penang’, the Penang Convention & Exhibition
Bureau (PCEB) leads the 9th edition of the Penang Roadshow to India 2026, reaffirming
Penang’s long-standing commitment to the Indian market and strengthening bilateral
ties in tourism and business events.
Taking place from 19 to 27 January 2026, the roadshow covers four major Indian cities
— Mumbai (19 January), New Delhi (21 January), Kochi (23 January) and Chennai (27
January). The programme engages more than 800 qualified buyers and over 100 media
representatives across the four cities, connecting Penang directly with decision-makers
across the leisure, corporate, incentive and meetings sectors.
Now in its ninth edition, the Penang Roadshow to India stands as a strategic platform
for sustained market engagement, business matching and destination promotion. India
remains one of Penang’s most important and resilient source markets, with strong
demand across leisure travel, business events and incentive travel.
As of November 2025, Penang had received over 42,367 visitors from India, marking a
significant rise that has propelled India from outside the top 10 in 2024 to become one
of Penang’s top six international source markets. This underscores India’s strategic
importance as Penang intensifies its global outreach efforts ahead of Visit Malaysia
Year 2026 (VM2026).
The continued visa exemption for Indian nationals until 31 December 2026 further
enhances accessibility and travel convenience, reinforcing Malaysia and Penang’s
competitiveness as preferred destinations for both tourism and business events.
Penang’s strong performance extends beyond leisure tourism. Up to November 2025,
the destination hosts more than 2,900 business events, generating an estimated
economic impact of RM1.3 billion, with final figures for December currently being
consolidated. These outcomes reflect Penang’s mature business events ecosystem,
robust infrastructure, professional services and its ability to deliver high-value,
high-impact events across multiple sectors.
No. 14A & 16A (First Floor), The Whiteaways Arcade, Lebuh Pantai, George Town,10300 Penang, MALAYSIA
T/ +604 261 6161 F/ +604 261 6171 E/ info@pceb.my W/ www.pceb.m
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