30 January 2025: This New Year, Quaker is setting a new standard for wellness, teaming up with the vibrant Tejasswi Prakash bringing to life a refreshing approach to New Year resolutions. In collaboration with the television star, Quaker is championing the message: #NewYearStartsToday.
Tejasswi, known for her candid charm and powerful performances, has become a household name not just for her acting, but for her openness about embracing change and self-growth. For Tejasswi, wellness is not about waiting for January 1st to make a fresh start—it’s about aligning your lifestyle with who you truly are, and taking those first small, intentional steps when the time feels right.
For years, Tejasswi has shared her journey with her fans- navigating career shifts, overcoming challenges, and discovering new pathways for growth. Her story isn't one of overnight transformations, but of steady, manageable steps that fit into daily life. Whether it's making more conscious food choices or finding time to take care of herself amidst her busy schedule, Tejasswi’s wellness philosophy is about progress over perfection.
“For me, wellness has always been about finding balance in the everyday- not about strict routines or timelines. Life is busy, and I believe that simple steps can make a big difference when it comes to feeling good. That’s why I connect with Quaker’s approach so much; it’s not about trying to do everything perfectly but about making nourishing choices that fit into your life in a way that feels natural. This is a mindset I truly believe in and try to live by every day,” said Tejasswi Prakash.
Quaker’s range of wholesome, nutritious products, from satisfying snacks to energizing breakfasts, empowers individuals to make these changes in a simple, accessible way. Together, Quaker and Tejasswi are encouraging everyone to start their wellness journey whenever they feel ready. The message is powerful yet simple: wellness is about balance, not rigid rules. It’s about making mindful, nourishing choices that support your unique lifestyle and embracing progress in your own time. Whether it's a morning ritual or a quiet moment in the day, these small actions add up, making a big impact on your overall wellbeing.
About Quaker:
Quaker Oats was launched in India in 2006. The brand Quaker is more than 140 years old and is a world leader in the oatmeal segment. Quaker Oats is a 100% wholegrain and natural source of carbohydrates and dietary fibre. It has unique soluble fibre called βeta Glucan, which is scientifically proven to help reduce cholesterol (cholesterol is a risk factor for heart diseases). In India, Quaker Oats is also available in variants such as Quaker Plain Oats, Quaker Oats Multigrain, and Quaker Oats Muesli.
About PepsiCo India:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
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