Shell 'Rukna Mushkil Hai' TVC featuring brand ambassador Shahid Kapoor
National, June 16, 2023: Shell India has onboarded Bollywood versatile actor Shahid Kapoor as the brand ambassador for its Lubricants business in India. Shell is looking to expand its customer base and will bank on Kapoor’s pan-India popularity and youthful energy across all age groups.
The brand also launched its new campaign, ‘Rukna Mushkil Hai,’ for Shell Advance range of motorcycle oils today. It celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, vision, and Shell Advance engine oil. Aimed towards everyday Indian riders, the new campaign celebrates the rider community for whom their bike is not just a machine or a mobility device but a true partner in their growth journey.
Announcing the new brand Ambassador and the campaign, Amit Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants India, said, “At Shell, we constantly strive for progress. This collaboration strengthens our goal to support the hardworking spirit of bikers and power their progress. Shahid is an obvious choice as he has the right appeal and passion for love for bikes that has endeared him to millions of Indians, as a beloved youth icon. We are truly delighted to have Shahid on board as the Brand Ambassador for Rukna Mushkil Hai”
Sharing his excitement, motorcycle enthusiast and brand ambassador, Shahid Kapoor said, “‘Rukna Mushkil Hai’ showcases how Shell Advance transforms into a catalyst that enables and empowers riders to achieve their goals. I am proud to partner with Shell Lubricants India to bring the brand closer to Indian bikers, to be a part of their unstoppable journey and make a difference.”
To capture the brand’s youth centricity, Shell Lubricants India roped in MTV Hustle contestant Gaurav Mankoti, also known by his stage name, VOID, to compose the upbeat track that features in the TVC starring Shahid Kapoor.
Shell Advance range of motorcycle oils is designed for different types of motorcycles and riding styles and includes Shell Advance Fuel Save, Shell Advance Ultra, Shell Advance AX7, Shell Advance AX5 and Shell Advance AX3. The portfolio represents mineral and synthetic 4T, 2T motorcycle, and scooter engine oils recommended for different types of motorcycles and riding styles.
Notes to Editors
About Shell India
Shell is one of India's most diversified international energy companies, with over 10,000 employees and a presence across upstream, integrated gas, downstream, renewable energy, and deep capabilities in Research & Development, digitisation, and business operations. With over 350 retail stations across eight states, Shell India is expanding its fuel station network and launched Shell Recharge, its EV charging service, in September 2022, which is rapidly growing in the EV infrastructure space.
Shell Lubricants serves over 50,000 consumers through a network of more than 200 B2C and B2B distributors and operates an end-to-end value chain that spans conceptualization and development, production at a world-class blending plant, and distribution through a network of four regional distribution centres and eight warehouses. The company also fully owns and operates an LNG re-gasification terminal at Hazira, Surat. In addition, Shell India has also established an LNG truck-loading unit to supply natural gas to customers across the country. With a focus on digitisation and sustainable solutions, Shell is nurturing a vibrant ecosystem in India to accelerate energy innovation. Its initiatives include Shell E4 for startups, Shell Eco-marathon, investments in new energy companies like Husk Power, d.light, Orb Energy and Cleantech Solar, and the acquisition of renewables asset developers Solenergi Power Private Limited and the Sprng Energy group of companies. Shell also remains committed to positively contributing to the communities in which it operates through programmes like NXplorers, Access to Energy, Drive Safe, and Road Safety across India.
Visit our website www.shell.in and follow us on Twitter (@shell_India @makethefuture @shell_ecomar), LinkedIn, Facebook and Instagram to know how it is redefining the energy space.
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