Mumbai, May 6,
2020: Asian Paints, India’s leading paint company has announced its foray
into the sanitizer category with the launch of the Viroprotek range of
Hand and Surface Sanitizers.
Asian Paints has
entered into this category to support the Government in its various measures
towards COVID-19 relief and address the huge need of hand and surface
sanitization in these testing times. The product is being manufactured at the Company’s
existing plant at Ankleshwar, Gujarat, after obtaining all the necessary
statutory approvals and permissions. Viroprotek range of Hand and Surface
Sanitizers meet the highest quality standards, and will be available in various
pack sizes, addressing the growing concerns surrounding health and hygiene. The
products will be available in the market starting next week.
being a ‘Responsible and Caring Brand’ has always been proactive in supporting
various Government Initiatives and helping communities around us. We have been
working in the Health and Hygiene space for some time and had introduced
earlier Royale Health Shield, a revolutionary product which helps customers in
maintaining good standards of Hygiene and Bacterial protection for their Homes.
We felt it apt to consolidate our portfolio in the hygiene space and address
the growing requirement of hand and surface sanitizers for increased protection
and assist the Government in fighting against the COVID-19 pandemic.” said Amit Syngle, Managing Director & CEO, Asian Paints Limited.
In March 2020, Asian Paints had committed Rs. 35
crores towards the Central as well as other Emergency Relief State to combat
Covid-19 pandemic. The company is also working with several NGO’s for providing
food, masks and sanitizers. It is also providing the necessary support to the Painter/Contractor
Communities and has undertaken several proactive measures like providing
dedicated helpline and also transferring funds directly into their bank
accounts. Additionally, the company is
also providing free sanitization of the dealer outlets and free insurance for
people at the outlets including shop boys.