PRISM
JOHNSON OPENS EXPERIENCE CENTRE IN MUMBAI AT ANDHERI
H & R
Johnson launches its new state-of-the art experience centre “House of Johnson”.
Mumbai, 3rd February, 2020:
H & R Johnson (India), the leading ceramic tiles manufacturer and a
division of Prism Johnson Limited, opened its new Experience Centre in at
Andheri, Mumbai.
The
showroom was inaugurated by Mr. Sarat
Chandak, ED & CEO of H & R Johnson (India). Commenting on the
occasion he said, “Johnson has long
held a strong belief in the philosophy of relentless innovation to pioneer the
future of the categories we deal in. The new generation Experience Centers will
completely elevate the buying and selection process for Lifestyle products
being a one-stop-shop for planning & designing residential as well as
commercial spaces.”
The inauguration was done in presence of leading dealers,
builders, architects and company officials which included Johnson Bath
Dvision’s Business Head Mr. Pankaj
Sharma, tile division’s national sales head Mr. Anoop Shreekumar along with Marketing head of the company – Mr. Dinesh Vyas and other Mumbai based
officials.
This
unique, showroom is thematically designed with over 2000 products and display mock-ups and is branded
as ‘House of Johnson Experience Centre’,
located at the Sahar Plaza Complex, J B Nagar, Andheri East, Mumbai. With a
collection of tiling concepts, sanitary ware,
bathroom fittings and engineered stones, this showroom is a one stop solution
to choose high quality, durable and stylish products for interiors. The company
already has opened a lavish Experience centre in the Central Suburb Thane and a
dedicated compact Library at Fort.
Speaking on the occasion company’s Marketing Head, Mr. Dinesh Vyas
said, “Opening of House of
Johnson, Andheri experience centre coincides
with our launch of a new series of ‘smart tiles’ and bathroom products. We are
pleased to share that Johnson received the status of Super Brand for it’s Smart
Category of Tiles. Johnson Tile’s journey started in England UK in the year
1901 and making in India was set up in 1958. Today we have completed our 62
years of leadership in India and thank our customers, dealers and Architects
for their patronage and the trust that they have for Johnson. We reiterate our
commitment to provide innovative and best in class products in future too”
On being asked “What is meant by ‘smart tiles’”?
Mr Vyas said “While durability and aesthetics are the common expectations and
all manufacturers claim to have it, SMART TILES comes with additional benefits
and advantages. Our strong R&D and patented technology made us the winning
brand as we have multiple smart tiles. For example our Germ-Free (Anti-Microbial)
and Stain-Free tiles address the health and cleanliness element. We have
patented tile product – Anti Static tiles which address Electrostatic Discharge
Hazards. Endura Cool Roof tiles is another success story in India as it keeps
the rooms below the roof much cooler in peak summer period which brings high
discomfort in large part of India. Another such product is ready to use robust
vitrified stair case tiles with safety features. The list is long and year 2020
will bring few more innovative and smart products including ‘Positive (+ve) Tiles’ which release negative ions in the
surrounding and bring the same freshness as we get near a water fall”.
Speaking on the occasion,
Mr. Dinesh Vyas, Marketing Head, H & R Johnson said, “We have one of
the finest Experience Centre in Mumbai Region at Thane and a quick-set up Tile
library at Fort Mumbai. However, for both customers and especially for
Architects in the western suburbs, it means inconvenience in frequent visits
for multiple projects. This new experience center not only reduces the driving
distance but also an option for customers to take a metro as the building is
adjacent to Chakala Metro station”
Addressing the media, Mr. Vyas also said “In some cases I come across a question – ‘Does Johnson have only very
high end tiles which are costly?”
“This
perception is not correct, however”, he added “Even our smart tiles which are far superior to any other competitive
products, are available at very little premium and aware customers don’t mind
to consider a small premium for better tiles which are going to last them for
decades. This confusion may arise due to wrong comparisons. In fact, we have good tiles to match all
budgets. So people can walk in to this experience center and make smart
choices now. Our initiative to open modern age Experience Centres across the
country will help the consumers and specifiers to make informed choices”.
Having started its journey in England in 1901, Johnson-Tiles came
to India in 1958 and over the last 60 years, the brand has become a pioneer of
many innovations in the tiling industry.
Most of these innovative tiles can be seen in their exclusive experience
center located at Andheri East. Bringing all the products from Johnson under
one roof, this Experience Centre boasts of the widest range of tiles for different
spaces, including residential interiors, exteriors, parking areas, commercial
and industrial spaces. It also has on display reasonably priced high quality
Sanitary ware, Bath fittings and Engineered Marble and Quartz.
Recently, Johnson was in the news when their Brand Ambassador and
Bollywood actress Katrina Kaif launched Johnson International collection of
sanitary ware and bath-fittings in an event at Goa.
H & R Johnson India has also won the prestigious Economic
Times Best Brand of the Year Award 2019 apart from being the Readers’ Digest
‘Trusted Brand’ of the year. With multiple products catering to enhance home
lifestyle, H & R Johnson India’s positioning has been ‘Not just Tiles, Life
styles’. Ceramic tiles have gained much more popularity over natural stones,
marble and wood in last few decades and have become more versatile. The
increasing popularity of ceramic tiles helped Johnson grow in the last six decades
and what started with 2 or 3 small size tiles from Johnson, has today has grown
to have has four popular brand verticals in tiles, with over 20 sizes and more
than 25 formats in tiles alone.
With a focus on specific benefits for consumers, Mr. Vyas said “The prime objective of
this experience center is to guide the consumer in selecting the right product
for their application. Consumers in Mumbai will get to see the widest range of multiple
products by any single reputed brand under one roof. Architects and Interior
Designers are increasingly helping the end-users to create aesthetics and
comfort in their new or under renovation space. These professionals like the
products which are technically superior, trendy, have International appeal and
promote hygiene along with being eco-friendly. They would find such sought
after products at House of Johnson.”
H & R Johnson (India) is part of India’s leading building
materials conglomerate which also has the cement division, Prism Cement and the
readymix concrete division Prism RMC under it.
Prism Johnson has also been featured
in media as ‘India’s most responsible companies’ for its impressive CSR work
which includes education, medical facilities for local communities and also improving the groundwater situation in
area around their cement plant.
“We are a company with a big heart. Our objective is to remain
responsible for the society and the environment around us and I am happy that
as a responsible company we are doing this with enthusiasm and pride” said Mr. Vijay Aggarwal, Managing Director,
Prism Johnson Limited.
As pioneers in the business of tiling, H
& R Johnson (India) has always sought to push boundaries of defining
lifestyles with their world-class products and innovations. With a focus on the
key lifestyle elements of health, hygiene, concern for the environment and
safety, Johnson is transforming the way consumers choose tiles with their unique
offerings.
Experience Centre Address: House of
Johnson, Sahar Plaza Complex,
M.V. Road, near Hotel Kohinoor Continental, J B Nagar, Andheri East, Mumbai,
Maharashtra 400059
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