Leading global provider of elevators, escalators and related services Schindler announces its New Brand Campaign
1st August, 2019, Mumbai: Schindler India, a leading manufacturer of elevators and escalators launches its new brand campaign ‘We Elevate’. After completing 20 years in India, providing top of the line Urban Mobility solutions,Schindler India which is the first multinational company to have an elevator & escalator manufacturing plant in the country as well as a corporate R&D Centre and Schindler University at its Chakan facility in Pune has defined a new vision that the company aspires to achieve.
The new claim, ‘We Elevate’ Schindler aims at enhancing safety, elevating mobility in the urban world and attracting diverse talent. It is their promise towards People, Planet & Customers that is focused towards enhancing value for all its stakeholders as well as the environment.
Schindler always strives towards greener practices, invests in people, and ultimately makes a positive contribution towards the society.
Schindler India’s Brand Campaign -‘We Elevate’ features ‘Addressing the needs of all their stakeholders - Relevant’,‘Affirming what they do for their customers and employees - Commitment, ‘Global alignment - Harmonize’, ‘A clear connection to what they do and their goal- Association’, ‘Setting the brand apart from the competition - Differentiation’ via innovation in both its products and services thereby becoming ‘The Customer’s First Choice’.
To achieve these objectives, their sustainability strategy focuses on six priorities:
To Enhance Safety |Create Values in Communities| Attract Diverse Talent |Lower Carbon Footprints| Increase Sustainability performance of Suppliers |Pioneer Smart Urban Mobility.
Talking about the new Brand Campaign, Mr. Ashok Ramachandran – President, Schindler India and South Asia, said, “We are pleased to introduce our new claim ‘We Elevate’ via our new brand campaign. While we at Schindler India are constantly aiming at enhancing our products, services, experience, our main goal is to also elevate and create value for people and continuously improve the quality of life in cities for all our stakeholders.