India is the global company’s first market for ‘Better For You’ cookies
Mumbai, 13th November 2018: Hershey India Pvt. Ltd, a part of The Hershey Company, one of the world’s leading snacking giants, is set to foray into the premium, ‘Better For You’ segment in the biscuit category with the launch of Sofit Protein Cookies.
Delicious Sofit Protein Cookies is a distinctive product that provides the goodness of protein, omega-3, fibre and vitamins. It has no trans-fat and maida (refined wheat flour). The crunchy cookie is made from multi-grains including wheat, oats, soy and includes ingredients such as flax seeds, almonds, raisins, cocoa and mango. With the launch of tasty protein cookies, Sofit intends to offer today’s health conscious consumer a ‘Better For You’ snacking option.
India is a critical part of The Hershey Company’s international business and is one of its focus International markets. Hershey India is focusing on key brands like Hershey’s and Sofit to enter and build relevance across different snacking occasions in the country. Sofit is a clear market leader in the soy milk category. Hershey India’s strategic intent is to drive strong future growth on Sofit by building a `Better For You’ snacking portfolio that spans different categories.
Commenting on Hershey India’s foray into a new category, Herjit Bhalla, Managing Director, Hershey India said, “Bringing a unique and consumer-relevant product such as a cookie with the goodness of protein, into this $2.8 billion biscuit category, is a perfect next step for the Sofit brand. Sofit is well-regarded among consumers as a brand that provides protein and other nutrients. Sofit Protein Cookies makes it easy and convenient to have a crunchilicious snack that is better for you.”
Commenting on the launch of Sofit Protein Cookies, the brand ambassador of Sofit, John Abraham said, “I have been proud to represent Sofit because it cares about providing protein and nutrients to consumers who seek better ways to snack. The launch of Sofit Protein Cookies continues this journey. As more people seek to lead an active and healthier lifestyle, I am happy that Sofit has introduced a tasty way to consume nutrients in the form of crunchy cookies which can provide them the energy to do more.”
The launch of protein cookies aligns with Sofit’s promise of ‘Energy to do More’, by providing dietary nutrients in a delicious range. These ‘Better For You’ cookies will be available in distinct range such as natural cocoa with healthy flax seeds; delicious mango with real almond bits; refreshing raisins with healthy flax seeds.
Targeted at working adults residing in the country’s large metro cities, Sofit Protein Cookies will benefit such individuals who are keen on leading a healthy and active lifestyle. Sofit Protein Cookies will be available in Modern Trade, Large General Trade stores and E-Com in the big cities of the country. The product will be sold at an attractive price point of Rs 45 for the small pack (100g) and Rs 65 for the Take Home Pack (150g).