Mumbai: Bandhan Jewels
announces Isabelle Kaif, as the Brand Ambassador of Bandhan Jewels at a Press
Conference at ITC Maratha today.
Bandhan Jewels is the latest entrant
in the Jewellery Market and is the store brand under the umbrella of Style
Quotient Jewellery Private Limited.
Led by a team of enterprising
entrepreneurs and jewellery industry stalwarts, Bandhan Jewels is a multi-brand
retail platform. It’s a retail partnership programme which is based on a
concept like Oyo rooms, Ola/Uber etc. where it’s a service platform provided by
bunch of professionals who understand the industry very well.
Bandhan Jewels intends to give
support to the jewellery retailers by inviting them to be retail partners with
them. When united under a same brand, jewellers can compete with big brand
stores. This helps the jewellery outlets to be a part of perceived retail
jewellery chain.
Speaking on the occasion, Prasad
Kapre, CEO & Director, Style Quotient Jewellery Private Limited, said,
“There has been no retail organization that is collaborating with investors and
jewellers by supporting them in their endeavour of building a long term
sustainable and profitable jewellery business. Bandhan Jewels was created as an
answer to this existing gap. Isabelle soon makes a debut in the world of
Bollywood and brings this freshness in the jewellery world”.
Addressing the media, Brand
Ambassador Isabelle Kaif said, “I am excited to be associated with
Bandhan Jewels, which I think is a phenomenal concept. The jewellery pieces are
exquisite and finely crafted. They are pure indulgence for the women of today”.
Currently, The Gems and Jewellery
industry is witnessing changes in the consumer’s preferences adapting to a western
lifestyle. Consumers are demanding new designs and varieties in jewellery, and
branded jewellers are able to fulfil their changing demands better than local
unorganised players.
Bandhan Jewels’ differentiating
factor is that they are a multi brand outlet with a huge mix of generic
jewellery and brands being sold under one roof. They have a wide range of
jewellery that covers every look ranging from casual wear, traditional look,
party wear, bridal wear and many more. Exclusive generic jewellery in Gold and
Diamond will be marketed under Bandhan Gold and Bandhan Diamond collections.
Their generic gold and diamond line can be customized according to the
customers’ wishes.
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