Mr. Hemant Malik, Divisional Chief Executive - ITC Foods and Shilpa Shetty unveil the B Natural Not From Concentrate range |
Committed to offer consumers refreshing juices &
beverages that are made directly from fruit
Mumbai April 9 2017: ITC’s Foods Division today announced
that B Natural Juices & Beverages has taken a vow to shift its entire fruit
beverage portfolio to `Not from Concentrate’ range. With this paradigm shift,
the brand endeavors to offer its consumers, juices & beverages that are
made from fruit pulp and not from fruit concentrate. This shift towards a Not
From Concentrate approach is in line with ITC Foods’ vision and commitment
towards crafting differentiated offerings in this category.
The entire range of Not From Concentrate B Natural juices
was announced at a commemorative event in Mumbai at Bandstand in Bandra. Brand
ambassador Shilpa Shetty joined the company spokesperson in the pledge to make
B Natural Juices concentrate free. B Natural Not from Concentrate Juices &
Beverages can now be easily identified with the addition of a beautifully
adorned green ribbon on the left of the pack which communicates the proposition
precisely.
B Natural had forayed into the concentrate free juices
segment last year with the launch of B Natural 100% Pomegranate Juice. The
resultant success of the launch and the encouraging consumer response
strengthened the brand’s resolve to offer fruit juices that are made from fruit
pulp and not from concentrate. .
Mr. Hemant Malik, Divisional Chief Executive, ITC Foods
Division, said, “The B Natural ‘Not from Concentrate’ range is set to redefine
the way packaged juices have been
consumed in India since its inception. We take pride in offering consumers
innovations that have been crafted by years of intensive research. At ITC, we
have always endeavored to create world class products. With the B Natural ‘Not
from Concentrate’ range we are extremely confident about presenting a
refreshing experience to our discerning consumers who are patrons of healthy
lifestyle.”
Ms. Shilpa Shetty Kundra, Actress and Wellness Enthusiast,
said,”B Natural Not from Concentrate juices are thoughtfully created juices
which will enable consumers to make better lifestyle choices. The Not from
Concentrate range is a positive step for those fitness conscious consumers who
prefer wholesome and nutritious products for themselves and their families.”
B Natural Not from Concentrate Juices & Beverages will
be available at all modern formats and top-end general trade outlets across
India. It will be available in 1 L pack
size starting from Rs. 99 onwards and 200 ml priced starting from Rs. 20
respectively.
About ITC Foods:
ITC's branded packaged foods business is one of the fastest
growing foods businesses in India, driven by the market standing and consumer
franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!,
Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is
today represented in multiple categories in the market - Staples, Spices,
Ready-to-Eat, Snack Foods, Bakery & Confectionery, Juices and Beverages and
more recently, Dairy.
ITC's Foods brands delight millions of households with a
wide range of differentiated, value-added products developed by leveraging
ITC's in-house R&D capabilities, deep consumer understanding, knowledge of
preferred Indian tastes, agri-sourcing and packaging strengths, and an
unmatched distribution network.
ITC's uncompromising commitment to the health and safety of
its consumers ensures adherence to the highest levels of quality, safety and
hygiene standards in manufacturing processes and in the supply chain. All
ITC-owned manufacturing units are Hazard Analysis and Critical Control Point
(HACCP) certified. The quality performance of all manufacturing units is
monitored continuously online. Going beyond process control, ITC ensures that
quality standards are scrupulously adhered to while choosing ingredients that
go into the preparation of its food products.
The business continues to invest in every aspect of
manufacturing, distribution and marketing to ensure that it can leverage
emerging opportunities and fulfill its aspiration of being the most trusted
provider of branded packaged foods in the country. ITC's Foods business also
exports its products to the key geographies of North America, Africa, Middle
East and Australia.
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