Thomas Cook India offers ‘Best Price Challenge’ during the third edition of its ‘Grand India Holiday Sale’

Guarantees customers best prices on select international and domestic holiday packages

Sale period: March 7- 17, 2018

Mumbai, March 8, 2018: Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, has launched an exciting ‘Best Price Challenge‘ during the third edition of the Thomas Cook ‘Grand India Holiday Sale’ from March 7 -17, 2018. In a never before move, Thomas Cook India  offers a unique challenge to customers – Find the same package for a lower price, and we will reward you with double the value of the difference via travel vouchers.

The Thomas Cook Grand India Holiday Sale is an annual 10-day property strategically timed to coincide with India’s crucial booking window for the upcoming summer vacations. On offer are truly attractive deals and special discounts on both India and international holidays. As a further incentive, customers can also avail an additional 10% cash back offer on ICICI credit/debit cards.

The Grand India Holiday Sale offers can be booked across Thomas Cook’s pan India omni-channel network both online (mobile & thomascook.in) & offline- at its branches and Gold Circle Partner franchise outlets.

The Grand India Holiday Sale offers great deals on international short-haul destinations like Singapore, Dubai, Abu Dhabi and Thailand; long hauls like USA, Canada, Europe, Australia-New Zealand; also trending destinations like Hong Kong, Kenya, Bali and Mauritius. Indian sub-continent destinations include Bhutan, North East, Kashmir, Kerala, Ladakh, Andamans and Uttarakhand, hence adding value and diversity to the Indian traveller’s experience.

An extensive range of media has been selected to ensure strong visibility to the Grand India Holiday Sale across key metros/mini-metros and regional India: pan India print and digital media; over 100 digital screens at Mumbai and Delhi airports-domestic and international; radio across India’s top 8 cities.

In a twist to its marketing mix, Thomas Cook India has released a fun, engaging webisode titled ‘When a family plans a vacation abroad’ with The Viral Fever, an online digital entertainment channel. This unique platform ensures connect with Young India- active consumers of original digital content over mobile devices. The webisode has already received 6 lakh plus views since go-live on March 6, 2018 and trending at #7.

Abraham Alapatt, President & Group Head- Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said, “We at Thomas Cook India have taken this unique IP we created 3 years ago– the Grand India Holiday Sale- the first holiday festival of its kind in India, further with this the third edition.”

“Befitting of a market leader, our product teams have handpicked the most attractive offers across select, popular international and domestic destinations and are offering customers, an unbeatable combination –

the quality promise of a Thomas Cook holiday plus the confidence of an unbeatable price-value proposition with the Best Price Challenge. We are confident that Indian holidayers – consummate value seekers as we are – will greet the Grand India Holiday Sale and the Best Price Challenge with strong support.”