Tuesday, March 27, 2018

Cricket -Tata Horn Not Ok Please

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Road Safety XI win the inaugural ‘TATA Horn - Not – Ok – Please’ T20 Cup
hosted by Motor Vehicles Department, Maharashtra (MMVD) and TATA Group
at Wankhede Stadium, Mumbai

Honorable Chief Minister of Maharashtra, Shri. Devendra Fadnavis graced the occasion after accepting an invitation from Indian cricketing legend Sunil Gavaskar   

The exhibition cricket match played to raise awareness for the ongoing Road Safety and No Honking Initiative on Saturday, 24th March 2018

26th March 2018, Mumbai: Motor Vehicles Department, Maharashtra (MVD) in association with the TATA Group came together to host the ‘TATA Horn-Not-Ok-Please’ T20 Cup to raise awareness for the ongoing Road Safety and No Honking initiative. This exhibition match played between Road Safety XI’ and ‘No Honking XI’ captained by Suresh Raina and Yuvraj Singh respectively, saw Road Safety XI lift the ‘TATA Horn Not Ok Please’ T20 Cup at Wankhede Stadium, Mumbai.

The Honorable Chief Minister of Maharashtra, Shri. Devendra Fadnavis graced the occasion after accepting an invite from Indian cricketing legend Sunil Gavaskar. He also met with players from both teams on field before the match began, to thank them for their participation in this important social cause.

Earlier in the evening, Road Safety XI won the toss and elected to field. No Honking XI put up a massive 202 run target. Ishan Kishan top scored for the winning side with a trailblazing 124* runs from just 49 balls as Road Safety XI crushed No Hoking XI by 10 wickets.

The latest effort to raise awareness for this campaign is to spread the word through India’s most loved sport – cricket.  Cricket has a special meaning to Indians and perhaps there is no better way to spread the word about road safety and the perils of honking other than the gentleman’s game. This match featured India’s top cricketing stars such as Dinesh Karthik, Harbhajan Singh, Shikhar Dhawan, K L Rahul, Yuvraj Singh, Hardik Pandya and Suresh Raina.

The No Honking initiative began with the aim to reduce and possibly eliminate the trauma caused by noise pollution. Vehicular honking in cities has reached alarming levels, contributing 70% of the noise pollution in our environment. Honking is a menace that is plaguing our city and affecting our health. Normal acceptable ambient sound levels for human habitation is below 55 decibels. Honking creates sounds of 110 decibels and above. Mumbai registers over 70 db of ambient noise for long hours – much higher than is safe for human habitation levels. This causes various health concerns ranging from headache, stress, hearing loss, insomnia, dementia, hypertension and aggression, leading to cardiac problems.

What started off as a campaign on social media, the No Honking initiative has now gained thousands of followers online, lakhs of citizen pledges and support from over 100 well-known personalities including doctors, Padma Shri and Magsaysay awardees, actors and sportsmen Sachin Tendulkar , Ranveer Singh, Sonakshi Sinha, Ajit Wadekar etc.

Manoj Saunik, Principal Secretary Transport said, “The turnout was overwhelming, the show of support by the cricketers for the cause of no honking and road safety was amazing. The stadium cheered minus the sirens. We hope we move towards quieter and safer roads through our motto of Shant bharat surakshit bharat swastha bharat.”

Mr. Pradipta Bagchi, Group Chief Communications Officer - TATA Sons said, “The TATA Group is proud to be associated with the ‘Tata Horn – Not – Ok – Please’ T20 Cup. With the participation of India’s top cricketing talent, to the always electrifying crowd at Wankhede, we’re positive that we’ve made significant impact in raising awareness on the issues of no honking and road safety.”   

The match held on 24th March 2018, Saturday at the Wankhede Stadium, Mumbai saw a total crowd attendance of 17348

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