Tuesday, October 24, 2017


Kapil Dev and Sonam Kapoor participated in a Magic Bus activity-based session at the District Sports Complex Dharavi (DSC) in Dharavi today, where they interacted with children and young people from the Magic Bus programme. The Magic Bus India Foundation works with India’s poorest children and young people, taking them from a childhood full of challenges to a life in which they can earn a livelihood. It is one of the largest anti-poverty programmes in India, with 9,000 trained volunteer mentors helping more than 400,000 children. Laureus has been supporting Magic Bus since 2003. The programme helps children to finish school and move on to vocational institutes or colleges, ultimately becoming taxpaying citizens. It also combats problems such as child marriage and child labour. Magic Bus children finish school up to Grade 12, while more than half of children in India drop out by Grade 10, at age 16. IWC Schaffhausen is the Global Partner of the Laureus Sport for Good Foundation. Earlier this year, the Da Vinci Chronograph Edition “Laureus Sport for Good Foundation” (Ref. IW393402) was launched, with some of the sales proceeds being used to support the foundation. Kapil Dev was one cricket’s greatest all-rounders. When he retired in 1994, he had made 5,248 runs with an average of 31.05, and held the world record for the most wickets taken with 434 test wickets. He is now a Laureus Academy Member. Speaking about Magic Bus, he said: “I have been to Magic Bus several times and I am always impressed with what I see. India is a dramatically different country to when Laureus first started supporting Magic Bus in 2003, but there are still great social inequalities that need to be addressed. This is a great project that is breaking down barriers within communities and shows what sport can achieve. I would like to thank IWC, who have been raising funds for the Laureus Sport for Good Foundation for so many years and helping us to make a difference to so many people’s lives.” IWC Ambassador Sonam Kapoor, one of India’s greatest actresses, has starred in many highly successful films and received several Filmfare Awards and National Film Awards. She supports many charities including LGBTQ, Fight Hunger Foundation, Cuddles Foundation and Breast Cancer. She commented: “I am very happy to be here to support the wonderful work that Magic Bus does, especially what they do to try to change the lives of children and young people who still face a difficult future in some of our communities in India. Many of the children who have benefited come back and become volunteers and leaders for Magic Bus and help pass on their wisdom and experience to another generation. It is projects like Magic Bus, with the support of Laureus, which can help to change the face of our country.” IWC Regional Brand Director Middle East, India & Africa, Luc Rochereau, said: “We are firm believers in the approach of the Laureus Sport for Good Foundation and proud to be able to support it as a global partner to raise awareness and support projects like Magic Bus, which help children face issues through sports.” Jayant Rastogi, CEO of Magic Bus, said: “We are grateful to IWC and Laureus for their continued support. We remain committed to our vision of taking every child and young person on a journey from childhood to livelihood and out of poverty, and partnerships like these make it possible for us to provide even more help.” KAPIL DEV AND SONAM KAPOOR INSPIRE YOUNG PEOPLE AT MAGIC BUS KAPIL DEV AND SONAM KAPOOR INTERACT WITH CHILDREN AND YOUNG PEOPLE DURING A MAGIC BUS ACTIVITY-BASED SESSION. IWC SCHAFFHAUSEN IS THE GLOBAL PARTNER OF THE LAUREUS SPORT FOR GOOD FOUNDATION. Mumbai, 23 October 2017 – Laureus World Sports Academy Member Kapil Dev, a legend of Indian cricket, shared the leading role with Bollywood actress and IWC brand ambassador Sonam Kapoor as the pair celebrated the success of the Magic Bus programme in Mumbai, which is supported by Laureus. IWC SCHAFFHAUSEN With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining supreme precision with exclusive design. As an ecologically and socially responsible company, IWC is committed to sustainable production, supports institutions around the globe in their work with children and young people, and maintains partnerships with organizations dedicated to climate and environmental protection. LAUREUS Laureus is a universal movement that celebrates the power of sport to bring people together as a force for good. Laureus is composed of three core elements – the Laureus World Sports Academy, Laureus Sport for Good and the Laureus World Sports Awards – which collectively celebrate sporting excellence and use sport as the means to promote social change. The first Patron of Laureus was Nelson Mandela. At the inaugural Laureus World Sports Awards in 2000, he said: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful than governments in breaking down racial barriers.” This has become the philosophy of Laureus, the driving force behind its work. Laureus Academy Members volunteer their services to support Laureus Sport for Good, a charity which uses the power of sport to end violence, discrimination and disadvantage and proves that sport can change the world. Currently, Laureus Sport for Good supports over 100 programmes which are using sport to make social change in around 35 countries. Every programme Laureus supports is addressing at least one of the following six social issues, which are aligned with the United Nations Sustainable Development Goals; Health, Education, Women and Girls, Employability, Inclusive Society, Peaceful Society. The Laureus World Sports Awards is the premier global sports awards honouring the greatest sportsmen and women across all sports each year. The winners are selected by the ultimate sports jury – the over 60 members of the Laureus World Sports Academy, living legends of sport honouring the great athletes of today. The Awards are presented at an annual Awards Ceremony, attended by global figures from sport and entertainment, which is broadcast to 160 countries and territories. The Awards continue to support Laureus Sport for Good by showcasing the incredible work it does with athletes and partners to transform the lives of individuals and promoting to a global audience the power of sport as a development tool to combat challenging social issues. Laureus was founded by its Patrons Richemont and Daimler and is supported by its Global Partners Mercedes-Benz and IWC Schaffhausen. 

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