Oct 13th 2016: Usha International, one of India’s leading consumer durables company has launched a 360 degree campaign for Usha fans with the theme of “Hawa Happy”. The Hawa Happy TVC captures some endearing and identifiable moments of an Indian family and how Usha fans and coolers form an integral part of these moments. This film effectively features the entire range of Usha fans including ceiling fans, exhaust fans, kids fans, tower fans and pedestal fans.
On the launch of the new TVC Bharat Kharbanda – AVP- Marketing, Fans and Home Comfort USHA International said, “One of the key objectives of the Hawa Happy TVC is to showcase the entire range of Usha fans and how they are well integrated into the day to day living. With this film we hope to further strengthen Usha’s presence in the industry and increase brand saliency among customers.”
Leveraging the festive season fervour, this TVC is being aired nationally with heavy spends in the southern and western markets to ride on the seasonality in these two regions. The film will be aired in local languages and will be supported by on ground, in-cinema and digital campaigns.