Friday, September 9, 2016

Breakthrough electrical designs showcased at Orient Electric’s second edition of Design Awards

Breakthrough electrical designs showcased at Orient Electric’s second edition of Design Awards

New Delhi, September 7, 2016:  Following the success of its debut edition, Orient Electric came back with the second edition of design awards to promote and recognise design excellence and breakthrough-concepts in the electrical lifestyle segment for categories including fans, lighting, home appliances and switchgear. Drawing inspiration from its brand vision of 'Switch to Smart', Orient Electric partnered with leading design and architecture institutes to provide a platform for budding product designers to showcase out of the box concepts for products that are not only aesthetically pleasing but also improve efficiency and performance.

The event held in Delhi today saw participation of over 600 students from colleges such as National Institute of Design (NID), Industrial Design Centre, Indian Institute of Technology (IIT), Department of Industrial Design - School of Planning and Architecture, National Institute of Fashion Technology (NIFT), Pearl Academy and Symbiosis Institute of Design to name a few. An eminent jury comprising of leading renowned industrial designers Bikram Mittra, MD Trampoline Design , Amit Krishn Gulati founder Incubis consultants and Naveen Rampal renowned design consultant, sifted through a heady mix of entries that stood the test of ingenuity in the Campus round and made it to the National round. The award for the “The Best Design” went to Swapnil Mahadev Desai from NID Ahmedabad and the award for “The Most Innovative Design” was a tie between to Ankit Kumar Gupta from NIFT Gandhinagar and Upendra Shenoy from NID Ahmedabad. The winners of the national round won a cash prize of rupees fifty thousand each. Also, select qualifiers may get an opportunity to work with the industry professionals to bring their submitted designs to life.

Mr. Rakesh Khanna,  CEO - Orient Electric said, “In our quest to bring new-age lifestyle solutions for smart homes, we are delighted to extend our partnership with budding product designers who aspire to create designs that are smart and future ready. We have seen some brilliant design concepts today. We are excited and looking forward to work with our R&D teams to bring to life some of these designs into products that will help us enhance the quality of life of modern day consumers”.

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